Lead generation is a huge part of growing your business. While lead generation is one of the best ways for a business to get more customers, it is also an area where many companies struggle. There are many ways to generate leads and one very effective way is through hosting a sweepstakes. How Sweepstakes […]
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SMB owners move their dollars to Digital Media. US SMBs are planning to spend more on social media marketing in 2017. But it’s not just social channels that are seeing more marketing dollars. According to research from Thrive Analytics, more SMBs plan to invest a bigger portion of their overall marketing budgets in digital formats—thanks, […]
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Contest Factory is proud to announce the release of SpinZone®, an industry first Self-Service Animated Instant Win Game. At its core, SpinZone was designed to give marketers from all business sizes the opportunity to create fun and engaging instant win game promotions at a fraction of the cost and time normally required. With a user […]
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Digital marketing is moving into a new era. First came the era of innovation. Search put consumers in control. Mobile devices set them free. Social networks connected them. With each revolution, technology was invented to create, measure and control new and old ways of reaching the customer. Marketing focused inward as the industry formed and […]
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Sweepstakes, Contests and Instant Win: Learn How to WIN Sweepstakes, contests and instant win games are excellent ways to engage your customers, build brand loyalty and gain valuable leads for your business. While they all seem very similar, there are big differences and it is important that you choose the type of promotion that will […]
Read MoreFTC Advertising Warning: Heed or Pay NEW YORK (Legal Newsline) – Companies using social media influencers or native advertising to promote their products should pay attention to the settlement between Lord & Taylor and the Federal Trade Commission, New York attorney Adam Z. Solomon says. FTC Advertising warnings are coming fast and sternly. “In bringing […]
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Contest Tools by Contest Factory ContestFactory – Clients use this our online contest tools to create fabulous promotions that get results. We’re a full-service digital advertising company, so this is for a company that wants a lot of leads. We handle all the legal stuff, and even help you get prizes for your contest via […]
Read MoreDigital Marketing Efficacy MECLABS RESEARCH DIGEST – Volume II, Issue 4 Half of having knowledge is knowing where to find it. We don’t claim to have all the answers, but we do have a team of more than 20 people who’ve conducted primary and secondary research to help make your job a little bit easier. […]
Read MoreThe curtains have closed and marketers have bid adieu to the neon lights of Las Vegas. During the last week of February, practitioners, academics and executives from around the world converged at MarketingSherpa Email Summit 2015. Some had attended previous Summit events, but for others, it was a brand new experience. We heard tactical advice […]
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