- Contest Factory
- December 12, 2023
Media strategies during a recession differ significantly from those employed during a booming economy due to shifts in consumer behavior, market dynamics, and budget constraints. Media buying during a recession requires a strategic and adaptive approach to navigate economic challenges. Develop your recession-proof media buying strategy with this comprehensive media buying guide.
Media Cost Advantages
In general, media costs can be influenced by supply and demand dynamics; when there are fewer buyers in the market, it may potentially lead to decreased demand for advertising space or airtime. In such situations, media owners or publishers might be more open to negotiating lower rates to fill available inventory and generate revenue. This may be the single largest tip you get – when the economy gets scary, plenty or businesses pull back or pull out entirely to conserve money to survive – while others start outspending everyone to thrive during this time.