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Extrinsic vs. Intrinsic Motivation in Gamification Marketing: A Short Guide
  • Contest Factory
  • January 4, 2023

Extrinsic vs. Intrinsic Motivation in Gamification Marketing: A Short Guide It’s easy to see why so many industries use gamification to market products and services online. This interactive strategy encourages user engagement while communicating vital information. To deploy a successful gamification strategy, you must consider the relationship between extrinsic vs. intrinsic motivation. Marketing specialists created […]

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Customer Experience: Stats & Trends Guide
  • Contest Factory
  • July 27, 2022

The customer experience has become more and more central to many marketing executives focus. As customer behavior has evolved with technology, customers are showing their preferences through market share. They will go that extra mile out of their way to access the restaurant with the technology they prefer – from self-order, self-checkout to extremely customized […]

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The Ultimate Instagram Strategy Guide
  • Contest Factory
  • July 27, 2022

Instagram is the Fastest Growing Platform for SMBs Instagram is an online photo sharing app that allows users to share photos and videos with friends and followers. It was created by Kevin Systrom and Mike Krieger in 2010. Since this time, the service now boasts over 1.21 billion monthly active users worldwide, accounting for 28% […]

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Email Marketing: The Ultimate Strategy & Implementation Guide
  • Contest Factory
  • July 6, 2022

Why You Need World Class Email Marketing Email Marketing is one of the fastest ways to grow your business. Once you have a prospect or customer’s email, it’s practically free to market to them.  You need to decide with honor how you will handle this immense responsibility because if you abuse it, you most likely […]

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7 Steps to Creating an Effective Contest Marketing Strategy
  • Contest Factory
  • June 9, 2022

Contest marketing is an effective way to promote your business, brand, product, service, or event. It’s also a great way to generate leads for your business. The reason contest marketing is so successful is due to how our brain works – gamification makes contests fun for the buyer and provides that addictive experience you feel […]

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5 Marketing Campaign Ideas That Customers Like Engaging With
  • Contest Factory
  • May 17, 2022

What Exactly is a Marketing Campaign? Let’s start with the basics of identifying what a marketing campaign is and why organizations use them to drive their goals forward.  A marketing or advertising campaign is a media initiative to support a global organizational goal through strategic messaging, imagery, and actions.  This initiative is then rolled out […]

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Retail Marketing Technology Advances That Deliver Profits
  • Contest Factory
  • April 28, 2022

Retail Marketing Technology Advances Retail Marketing has seen oodles of technology advances that while these solutions existed, the demand and landscape was not making it standard in retail stores, nor did retailers understand how much this would impact their bottom line with net new sales and happier customers.  Let us share with you a few […]

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Maximize Your CRM Capabilities for Profit
  • Contest Factory
  • April 12, 2022

There are so many systems and technologies available to businesses today that it’s often difficult to find your focus in the right places.  You may find yourself pouring over technology reviews for hours and deciding on your tech stack and how to implement without considering significant value propositions.  A real tech stack that meets your […]

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Personalizing Your Web Experience
  • Contest Factory
  • March 15, 2022

It’s commonly accepted these days that personalization impacts your customer experience all the way to conversion.  However, we often forget just how important some of this commonly accepted knowledge is; more personalization on your website could lead to substantially increased conversion rate.  The difference between 3 personalized pages and 10 personalized pages shows an 18X […]

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The Ultimate Guide to Optimize Your Conversion Rate
  • Contest Factory
  • February 24, 2022

Conversion rates are like little money multipliers — the more you learn about them, the more you will find yourself daydreaming about their increased efficiency and rolling in a pile of money.  While it is tempting to sit and calculate your win fall, you don’t have time for that – you have work to do.  […]

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Engage Your Customers with Gamification and You Will Have Them Lining Up for More!

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