• Contest Factory
• April 12, 2022

There are so many systems and technologies available to businesses today that it’s often difficult to find your focus in the right places.  You may find yourself pouring over technology reviews for hours and deciding on your tech stack and how to implement without considering significant value propositions.  A real tech stack that meets your […]

• Contest Factory
• March 15, 2022

It’s commonly accepted these days that personalization impacts your customer experience all the way to conversion.  However, we often forget just how important some of this commonly accepted knowledge is; more personalization on your website could lead to substantially increased conversion rate.  The difference between 3 personalized pages and 10 personalized pages shows an 18X […]

• Contest Factory
• February 24, 2022

Conversion rates are like little money multipliers — the more you learn about them, the more you will find yourself daydreaming about their increased efficiency and rolling in a pile of money.  While it is tempting to sit and calculate your win fall, you don’t have time for that – you have work to do.  […]

• Contest Factory
• February 8, 2022

Google is a profound product development company with a vast set of products and services that most folks cannot keep track of.  Google constantly tests, innovates, evolves, and levels up technology.  To that end, they also end of life products and services that did not provide enough impact to continue supporting – anyone recall Google+?  […]

• Contest Factory
• February 8, 2022

The job of the marketing and advertising executive has managed to become exponentially more complicated from the days before the internet.  We used to rely solely on ad agencies with special tools and expensive access to data — now all of these have been made available in-app format because the internet has made it possible. […]

• Contest Factory
• December 21, 2021

Apps is short for applications, which we all know have been around since software was created. After all Microsoft Office is an application just like Word Perfect is a former application we used for word processing in 1992.  Apps are the new hip term for software and have altered the colloquial definition for such software […]

• Contest Factory
• December 21, 2021

eMail Platform Selection: What’s the Right Size? Every brand should have email marketing for both pre-sales, post-sales as well as transactional emails confirming the purchase and shipping.  Determining which email platform is right for your brand is quite the daunting task as you see the matrix above has hundreds of options for email service providers; […]

• Contest Factory
• November 30, 2021

Marketing Trends That Deliver Conversions Own Your Customer Google has announced it will stop using cookies in early 2022; this will devastate marketers much like the removal of search terms from GA. However, Google did not disappoint there, rather redirected to search console. The future of targeted advertising is looking grim if you are not ready for […]

• Contest Factory
• September 8, 2021

  A marketing stack refers to the technology your organization uses to support marketing from start to finish. This would be the backbone internally to your omnichannel marketing strategy. From the technology platform you use for your website to the email marketing, SMS, business intelligence, artificial intelligence, chat bots, CRMs, plugins and more. Your marketing  […]

• Contest Factory
• May 25, 2021

The use of visual search technology continues to surge to the point that 74% of online shoppers believe traditional keyword searches are no longer effective for finding the best results. Bottom line, if you want to stay ahead of the game, you need to find ways to integrate visual search into your marketing approach. Here is how […]