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5 Crisis Communication Strategies to Elevate Your Brand
  • Contest Factory
  • March 31, 2020

It’s almost impossible to be 100% ready when a crisis hits. But if you don’t arm your staff with a clear strategy to inform your response, it will most likely be too little, too late. Or worse, you’ll end up creating a bigger disaster than the one you were responding to. Here are 5 essentials […]

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7 Contest Ideas to Get You at the Top of Your Game
  • Contest Factory
  • March 31, 2020

It’s no secret that giving people a chance to win a contest or free product is a proven tactic to increase engagement on social media channels. The challenge is finding ways to stand out in the flurry of digital content. Here are 7 fun, creative contest ideas to get your customers in the game, your […]

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How to Write a Press Release & Get it Picked Up
  • Contest Factory
  • March 10, 2020

How to Write a Press Release & Get it Picked Up Press releases are great tools for getting local media attention.  Pending your product or service, you may even want to target national media outlets.  Because your target audience is a media outlet, this means that you need to appeal to them in a way […]

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Google Ads in 2020
  • Contest Factory
  • March 10, 2020

Google Ads, formerly known as Adwords is the closest point of the sales funnel to conversion you can get. Google reports that 50% of all searches result in a physical store visit, website visit, or phone call within 1 hour of a user searching what they are looking for.  As reported from a former Microsoft […]

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10 Ways to Create Instagram Engagement in 2020
  • Contest Factory
  • February 18, 2020

Now that we have begun a new decade, some of the challenges in business is how to increase Instagram engagement to help your business thrive. There are a multitude of brands competing for people’s attention and now with Instagram’s new ultra-smart-algorithm it is going to be even harder to increase Instagram engagement.  Before we dive […]

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5 Quick Ways to Crush Your Traffic Goals in 2020
  • Contest Factory
  • February 18, 2020

Getting more traffic to your website is something that all marketers have as a measurable goal.  In fact, in 2019 there was 2.6 billion spent on lead generation in total.  This means offline sources as well, but online is a pretty big piece of the pie.  And we all know there are ways to get […]

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Top 10 Must-Attend Digital Marketing Conferences of 2020
  • Contest Factory
  • January 21, 2020

Top 10 Must-Attend Digital Marketing Conferences of 2020 A new decade is upon us and it’s time to begin planning which Digital Marketing Conferences you should attend that will help your business get to the next level.  Digital marketers love seminars, conventions, conferences, and summits as they are obsessed with the internet and trends.  Unless […]

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What Social Media is Right for Your Business?
  • Contest Factory
  • January 21, 2020

What Social Media is Right for Your Business? With the advent of social media platforms becoming more valuable and essential in business for 2020, it is hard to decipher the many networks and determine what is right for your business. Social media can play a major role in the success of your marketing media strategy […]

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Loyal to the End: Top 5 Customer Loyalty Strategies
  • Contest Factory
  • December 30, 2019

B2B (business-to-business) marketing is very different from B2C marketing. Where B2C markets directly to the consumer,B2B markets directly to other businesses such as small, medium, or large (enterprise) companies, which in turn sell to their customers such as distributors, VARs (value-added reseller), or direct mail businesses. Since the B2B business model is so complex and […]

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The Magnificent 7P: The Marketing Principles Everyone Should Know
  • Contest Factory
  • December 30, 2019

Marketing Principles Your Brand Will Thrive With In every discipline there are basic fundamentals, or principles, to follow that can help make your business more successful. Marketing principles, be it traditional or digital, is a discipline in itself. The key seven principles to follow when marketing a product or service are as follows: People, Product, […]

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