FTC: Social Media Influencers and Brands Must Disclose Ties

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On April 19, 2017, the Federal Trade Commission issued warnings to more than 90 brands and “influencers” that their social media posts should more clearly and conspicuously disclose brand connections. The warning letters follow petitions filed by consumer advocacy groups aimed at influencer advertising on Instagram. The FTC’s warning letters show that the agency is committed to capitalizing on its…

What to do when the winner of a sweepstakes or contest wants a different prize?

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What if you offer a sweepstakes and the winner wants to receive only a portion of the prize?   Recently, a winner won a vacation for her and a travel companion. However, she did not want anyone to travel with her even though it was part of the prize she had won. Her explanation was simply that she preferred to…

Small Businesses Shift Marketing Spend to Digital

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SMB owners move their dollars to mobile, social, video and search. US SMBs are planning to spend more on social media marketing in 2017. But it’s not just social channels that are seeing more marketing dollars. According to research from Thrive Analytics, more SMBs plan to invest a bigger portion of their overall marketing budgets in digital formats—thanks, in part,…

5 Copywriting Tips to Reduce Email Unsubscribes

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Email strategy and copywriting could use improvement, according to a recent survey where consumers revealed reasons why they unsubscribe from emails. Consumers used words like “boring, repetitive,” “same ads in print,” “too focused on company’s needs” and “I don’t trust their email” as reasons why they unsubscribe. Today, I share five tips to reduce email unsubscribes. Internet users were surveyed…

How a Contest or Giveaway Can Attract Business Prospects

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There are two good reasons to consider giving things away via contests, raffles and giveaways. First, these attract a lot of attention for your business because people love the idea of getting something for nothing. Second, they create fanfare that you can use to get media.   The main reason businesses do “contests” (which is the word I’ll use for the…

Announcing the Industry First Self-Service Animated Instant Win Game SpinZone

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Contest Factory is proud to announce the release of SpinZone®, an industry first Self-Service Animated Instant Win Game. At its core, SpinZone was designed to give marketers from all business sizes the opportunity to create fun and engaging instant win game promotions at a fraction of the cost and time normally required. With a user friendly Promotion Builder tool designed…

Top Annoying Social Media Habits To Avoid

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These days, having a stellar social presence is essential for online business growth, but simply creating profiles, getting followers, and posting whatever you want, whenever you want, isn’t enough to get there. There must be strategy, of course, but even when you operate within a strategy, there are a few things you can still get wrong. These are the top…

Four Advantages of a Planned Approach to Digital Maturity by Adobe

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Digital marketing is moving into a new era. First came the era of innovation. Search put consumers in control. Mobile devices set them free. Social networks connected them. With each revolution, technology was invented to create, measure and control new and old ways of reaching the customer. Marketing focused inward as the industry formed and reformed in response to innovation.…

What is the Difference Between a Sweepstakes and Contest? …and what the heck is an Instant Win Game?

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Sweepstakes, contests and instant win games are excellent ways to engage your customers, build brand loyalty and gain valuable leads for your business.  While they all seem very similar, there are big differences and it is important that you choose the type of promotion that will help you reach your goals and maximize your investment.  It is also very important…

FTC sends ‘strong message’ over native ads, paid promotions on social media with Lord & Taylor settlement

NEW YORK (Legal Newsline) – Companies using social media influencers or native advertising to promote their products should pay attention to the settlement between Lord & Taylor and the Federal Trade Commission, New York attorney Adam Z. Solomon says.   “In bringing the action against a large and recognizable company such as Lord & Taylor, the FTC sent a strong…