BLOG

Conversion Rate Optimization
  • Contest Factory
  • August 7, 2018

Any seasoned eCommerce veteran can tell you that traffic volume and conversion rates are often two entirely different things. Getting people to your site is one thing, but convincing them to make a purchase is something else entirely. Therefore, if you really want to make sure that your conversion rates are as high as they […]

Read More
SEO for Conversion: Get Ranked and Close the Deal
  • Contest Factory
  • August 6, 2018

At its core, SEO or ‘search engine optimization’ is all about generating organic traffic — meaning that your site gets to rank highly in search engines for relevant queries WITHOUT you needing to pay for that prominent placement. This status is earned via several ‘white hat’ SEO techniques, all of which are worth exploring moving […]

Read More
I Want My LTV: Lifetime Value for Trade Show Customers
  • Contest Factory

For many businesses, trade shows are still an incredibly valuable way to make a positive impression on a target audience — it’s very rare to get that many people in one location at the same time, with buying authority no less, all of whom are very interested in products or services just like yours. Having […]

Read More
The Science of Hashtags
  • Contest Factory
  • July 11, 2018

The creation of hashtags had nothing to do with marketing, advertising, or even social media.  The originator is Chris Messina, a former Google employee who suggested using # to organize and track projects. A tweet dated August 23, 2007 notes Chris’s request to use hashtags — and since then, we’ve come a long way, baby. […]

Read More
The Sale at the End of the Funnel: Tips for Facebook Ad Success
  • Contest Factory

One of the major difficulties of selling on Facebook is that your results are only as fruitful as the focus you proactively work to make them — meaning that if you don’t understand the Facebook sales funnel and how to guide your customers through it with assets like tracking pixels and new creative based on […]

Read More
5 Gamification Campaigns that Tipped the Scales
  • Contest Factory
  • July 10, 2018

Gamification is more than just a modern-day trend or passing fad — it may very well be one of the most important opportunities that you have access to as a marketer today. In fact, there are five core gamification campaigns from recent memory that absolutely tilted the scales in their own special ways. These are […]

Read More
10 Content Formats Consumers Crave
  • Contest Factory
  • June 25, 2018

Content marketing is undeniably popular, but at the same time it’s often so varied that many people aren’t sure where to begin. Gone are the days where content marketing simply involved writing a lengthy blog post. These days, there are a wide range of different content formats that consumers absolutely love. Learning more about what […]

Read More
Gamification Nation: Are Games the Key to Unlocking Lead Generation Riches?
  • Contest Factory

  One of the most important things to understand about lead generation is that when you ask your prospects for their contact information, you’re ultimately asking them for a lot more than just a name, phone number, address, or email address. You’re also asking for something very valuable to them in future: their time. They […]

Read More
Gamify Your Social Media and Cash in on Engagement
  • Contest Factory

Gamify Your Social Media and Cash in on Engagement! If you made a list of the most powerful marketing tools that you have at your disposal, “gamification” and “social media” would probably be the two entries right at the top. With that in mind, there is absolutely no reason why these two must be mutually […]

Read More
Unlock the Elusive Viral Marketing Campaign with Social Media Sweepstakes
  • Contest Factory
  • June 7, 2018

For the last few years, small and medium-sized businesses have been using social media to help empower and improve their digital marketing campaigns. Sites like Facebook, Twitter, Instagram and others have been a way to generate leads, increase brand awareness, encourage customer engagement and more; the whole funnel available for you to navigate your customers […]

Read More