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Social Ad Work: How to Optimize Your Facebook Ads
  • Contest Factory
  • November 20, 2018

Social Ad Work: How to Optimize Your Facebook Ads Facebook is more than just the most popular social networking site on the Internet. It’s also one of the most dominant marketing platforms in existence, second only to search engine giant Google. If you really want to unlock a better, stronger, and higher return on your […]

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Selling on Amazon: Using the World’s Largest Store to Your Advantage
  • Contest Factory

Selling on Amazon: Using the World’s Largest Store to Your Advantage Amazon is more than just the world’s largest online store — it’s the world’s largest store, period. According to one recent study, it added over one million new sellers in the last year alone. At this point, almost 50% of people who shop online […]

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In-Store Pickup: How to Make SEO Succeed for Your Local Customers
  • Contest Factory
  • October 30, 2018

Just how important is local SEO, you ask? In a word, “very.”  According to one recent study, an incredible half of all consumers who conducted a local search on their smartphone visited the business they found within just one day. Not only that, but a full 78% of all local searches result in an offline purchase […]

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Google’s August 1st Core Broad Update: What You Need to Know
  • Contest Factory

August 2018 Google Update Google recently released another major algorithm update and it’s already set much of the SEO community abuzz. What caused this recent update, what changed, and what can you do about it? This short article will help you quickly get up to speed on the things you need to know. The most […]

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Ad Agency Access: The Devil is in the Facebook Details
  • Contest Factory
  • August 30, 2018

Ad Agency Access – Keep Your Assets Safe One of the major things that makes the life of a marketer so hard these days is that the position is constantly evolving around you. Just when you think you’ve got everything figured out, Facebook or another social network or marketing software platform comes along and sends […]

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Primer for a Perfect Product Launch
  • Contest Factory

Primer for a Perfect Product Launch If you’re getting ready to launch a product or even a brand, you need to know that your efforts should begin far in advance of whatever date you’ve noted on your calendar. The experience you offer doesn’t begin when someone inputs their credit card information to make a purchase. […]

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Direct Marketing: Content is Still the King
  • Contest Factory

Direct Marketing is ALIVE and WELL Direct marketing has been around for as long as the marketing business itself, and despite what you may have heard, it’s every bit as powerful as it ever was. According to one recent study, the average direct marketing household response rate is about 5.1%. Paid search comes in at just […]

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Conversion Rate Optimization
  • Contest Factory
  • August 7, 2018

Conversion Rate Optimization: Watch the Digits Add Up Any seasoned eCommerce veteran can tell you that traffic volume and conversion rates are often two entirely different things. Getting people to your site is one thing, but convincing them to make a purchase is something else entirely. Therefore, if you really want to make sure that […]

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SEO for Conversion: Get Ranked and Close the Deal
  • Contest Factory
  • August 6, 2018

SEO for Conversion:  Who Knew! At its core, SEO or ‘search engine optimization’ is all about generating organic traffic — meaning that your site gets to rank highly in search engines for relevant queries WITHOUT you needing to pay for that prominent placement. This status is earned via several ‘white hat’ SEO techniques, all of […]

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I Want My LTV: Lifetime Value for Trade Show Customers
  • Contest Factory

Trade Show LTV:  Uncover the Mystery For many businesses, trade shows are still an incredibly valuable way to make a positive impression on a target audience — it’s very rare to get that many people in one location at the same time, with buying authority no less, all of whom are very interested in products […]

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