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Loyal to the End: Top 5 Customer Loyalty Strategies
  • Contest Factory
  • December 30, 2019

B2B (business-to-business) marketing is very different from B2C marketing. Where B2C markets directly to the consumer,B2B markets directly to other businesses such as small, medium, or large (enterprise) companies, which in turn sell to their customers such as distributors, VARs (value-added reseller), or direct mail businesses. Since the B2B business model is so complex and […]

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The Magnificent 7P: The Marketing Principles Everyone Should Know
  • Contest Factory
  • December 30, 2019

Marketing Principles Your Brand Will Thrive With In every discipline there are basic fundamentals, or principles, to follow that can help make your business more successful. Marketing principles, be it traditional or digital, is a discipline in itself. The key seven principles to follow when marketing a product or service are as follows: People, Product, […]

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Social Media Growth Strategy: Six Steps for a Winning Game Plan
  • Contest Factory
  • December 10, 2019

In the past few years, social media has exploded in the business world and is sure to continue to see dramatic increases in the years ahead. According to Statista, there are expected to be over 3.02 billion users of one or more social media platforms by 2021. Keeping this rapid growth in mind, North America […]

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Lead Nurturing: 9 Ways to Keep Your Customers Loyal for Life
  • Contest Factory
  • December 10, 2019

Every B2B company knows how to acquire leads, but many of those companies don’t have a follow-up plan, or a talented sales rep that’s able to convert leads into customers and sales. Approximately 79% of leads are never converted to sales, with many of them not even followed-up. When this happens, your company misses out […]

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5 Essential Tips to Increase Leads with Growth Hacking
  • Contest Factory
  • November 19, 2019

The words hack, hacking, or hacker usually bring up a negative connotation when one hears a reference to them. Until recently, the word hack has only been associated with an unknown person breaking into your computer system to steal private information and using it in a nefarious manner. But hack, or hacking, is now also defined as […]

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Set Your Brand Up For Success With a Renewed Focus on Customer Loyalty
  • Contest Factory
  • November 19, 2019

Customer Loyalty Metrics Strategy and Tactics Tips: It goes undisputed among sales and marketing professionals that it is easier to make a sale to an existing customer than it is to sell a product or service to a prospect. Not only is it easier, it costs less too. With all this gravy, it’s no surprise that […]

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Psychological Pricing Strategies: Attracting More Sales
  • Contest Factory
  • October 22, 2019

When a company comes out with a new product or service, they are harnessing the need for a solution to a problem from their customers. This product may be the next best thing since sliced bread, but how should they go about pricing the product in order to gain an edge over their competition and […]

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Neuromarketing: Accessing the Advertising Unconscious
  • Contest Factory
  • October 22, 2019

What is Neuromarketing & How to Use It? Neuromarketing has become the new marketing buzzword of 2019. Neuromarketing is a field of market research using neuroscience (brain research) to study a consumer’s subconscious and cognitive behavior in their decisions in the buying process. It is one of the newest scientific applications of consumer behavior. It […]

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Color Me Sold: The Psychology of Color for Marketing
  • Contest Factory
  • September 16, 2019

Color plays such an important role in human nature and how we react to color. Colors are emotional and can either help your brand stand out from the crowd or negatively impact your message and reputation. Color is what draws your audience in to feel, see, and do what you expect them to do. Understanding […]

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AI Meet and Greet: Chatbots, RPA, & Virtual Assistants
  • Contest Factory
  • September 16, 2019

With AI (Artificial Intelligence) gaining speed in 2019 it becomes imperative for businesses to improve their customer service and customer experience. Google, Facebook, Amazon’s Alexa, government agencies, and businesses of all sizes are all embracing new technology tools such as chatbots, RPA, and virtual agents. Chatbots Chatbots are the most common of these tools. Short […]

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