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Agency Access: The Devil is in the Facebook Details
  • Contest Factory
  • August 30, 2018

One of the major things that makes the life of a marketer so hard these days is that the position is constantly evolving around you. Just when you think you’ve got everything figured out, Facebook or another social network or marketing software platform comes along and sends you right back to square one. Setting up […]

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Primer for a Perfect Product Launch
  • Contest Factory

Primer for a Perfect Product Launch If you’re getting ready to launch a product or even a brand, you need to know that your efforts should begin far in advance of whatever date you’ve noted on your calendar. The experience you offer doesn’t begin when someone inputs their credit card information to make a purchase. […]

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Direct Marketing: Content is Still the King
  • Contest Factory

Direct marketing has been around for as long as the marketing business itself, and despite what you may have heard, it’s every bit as powerful as it ever was. According to one recent study, the average direct marketing household response rate is about 5.1%. Paid search comes in at just 0.6%, for example, and online display […]

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Conversion Rate Optimization
  • Contest Factory
  • August 7, 2018

Any seasoned eCommerce veteran can tell you that traffic volume and conversion rates are often two entirely different things. Getting people to your site is one thing, but convincing them to make a purchase is something else entirely. Therefore, if you really want to make sure that your conversion rates are as high as they […]

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SEO for Conversion: Get Ranked and Close the Deal
  • Contest Factory
  • August 6, 2018

At its core, SEO or ‘search engine optimization’ is all about generating organic traffic — meaning that your site gets to rank highly in search engines for relevant queries WITHOUT you needing to pay for that prominent placement. This status is earned via several ‘white hat’ SEO techniques, all of which are worth exploring moving […]

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I Want My LTV: Lifetime Value for Trade Show Customers
  • Contest Factory

For many businesses, trade shows are still an incredibly valuable way to make a positive impression on a target audience — it’s very rare to get that many people in one location at the same time, with buying authority no less, all of whom are very interested in products or services just like yours. Having […]

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The Science of Hashtags
  • Contest Factory
  • July 11, 2018

The creation of hashtags had nothing to do with marketing, advertising, or even social media.  The originator is Chris Messina, a former Google employee who suggested using # to organize and track projects. A tweet dated August 23, 2007 notes Chris’s request to use hashtags — and since then, we’ve come a long way, baby. […]

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The Sale at the End of the Funnel: Tips for Facebook Ad Success
  • Contest Factory

One of the major difficulties of selling on Facebook is that your results are only as fruitful as the focus you proactively work to make them — meaning that if you don’t understand the Facebook sales funnel and how to guide your customers through it with assets like tracking pixels and new creative based on […]

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5 Gamification Campaigns that Tipped the Scales
  • Contest Factory
  • July 10, 2018

Gamification is more than just a modern-day trend or passing fad — it may very well be one of the most important opportunities that you have access to as a marketer today. In fact, there are five core gamification campaigns from recent memory that absolutely tilted the scales in their own special ways. These are […]

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10 Content Formats Consumers Crave
  • Contest Factory
  • June 25, 2018

Content marketing is undeniably popular, but at the same time it’s often so varied that many people aren’t sure where to begin. Gone are the days where content marketing simply involved writing a lengthy blog post. These days, there are a wide range of different content formats that consumers absolutely love. Learning more about what […]

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