• Contest Factory
• June 6, 2023

As digital marketing has dominated general marketing initiatives in the past couple of decades, there have been new emerging efforts in marketing, coined, growth hacking.  Growth hacking is the process of identifying the most efficient method of traffic through untested methods. This is where marketers and coders develop their own hypotheses and methods to find […]

• Contest Factory
• June 6, 2023

Accelerating Your Sales Pipeline Imagine having a crystal ball that can predict which prospects are most likely to become customers and when. That’s the power of a sales pipeline – a visual roadmap to guide your sales team toward success. This is the foundation for understanding how to address the pipeline and how you can […]

• Contest Factory
• May 16, 2023

What is a Funnel Page? A funnel page, also known as a landing page or a lead capture page, is a single web page that is designed to guide visitors through a specific sequence of actions, with the goal of converting them into leads or customers. The idea behind a funnel page is to create […]

• Contest Factory
• May 16, 2023

Every business needs customers, but how do you find the customers who need your product or service and convert them from potential leads into loyal customers? You need a lead funnel. Lead generation and brand awareness are two strategies at the very top of a lead funnel to draw in your target audience and keep them engaged […]

• Contest Factory
• April 25, 2023

Local SEO Guide Learning SEO on a local level is a completely different animal than learning global SEO – and often when you do accidentally rank for global SEO, it’s a detriment to your business as you now have folks looking for you to provide a service that you legally may not be able to […]

• Contest Factory
• April 25, 2023

Facebook custom audiences are a targeting feature that allows businesses to create a specific audience based on their existing customer data. Custom audiences can be created using a variety of sources, such as email addresses, phone numbers, website visitors, and engagement with Facebook and Instagram content. By using custom audiences, businesses can deliver targeted ads […]

• Contest Factory
• April 4, 2023

Marketing has certainly been through a revolution ever since the internet hit the internet! Entrepreneurs were unleashed to dream, design, build, and market their masterpieces. Adding web 2.0 provided further mind-blowing opportunities for the technology-hungry audience growing globally. This rise of individual ability to make a name and breakthrough big brands advertising has never been […]

• Contest Factory
• April 4, 2023

Leveraging the Meta Pixel for Conversion The Meta pixel is a piece of code that can be added to a website to track user behavior and conversions on that site. It allows advertisers to track the actions of users who have interacted with their ads on Facebook and then visited their website, and to use […]

• Contest Factory
• March 14, 2023

Once your sales funnel has done its job and converted a lead into a customer, how do you encourage them to return? Customer loyalty is good for business because it is much easier to re-engage a previous customer than convert a cold lead into a first-time customer. By focusing on customer loyalty and retention, you keep […]

• Contest Factory
• March 14, 2023

50+ eCommerce Statistics You Should Know Online sales are expected to hit $6.51 trillion this year. It is estimated that by 2040 that 95% of all commerce will occur online. Ensuring you know how to get your piece of the pie is getting even more competitive as the barriers to entry continue to lessen with […]