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Server Side Tracking: Why You Need It to Survive
  • Contest Factory
  • June 25, 2024

Server Side Tracking Will Save You From the Death of the Cookie Ever wonder how websites keep tabs on your every move? That’s where server side tracking steps in. It’s not just about snooping on your online activities; it’s about survival in the digital jungle. With server-side tracking, your website gains the upper hand by […]

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CTV Landscape in 2024: Trends and How they Impact Marketing
  • Contest Factory
  • June 4, 2024

As you explore the CTV landscape in 2024, you’ll notice a few transformative trends that are reshaping how marketing strategies are crafted.    From the rise of interactive ad formats to the integration of AI-driven content personalization, the changes are not just fascinating—they directly influence your approach to reaching audiences.    How can you harness […]

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Navigating the Shifting Tides: Emerging Trends in Programmatic Advertising
  • Contest Factory
  • May 14, 2024

The landscape of programmatic advertising is undergoing significant shifts, especially with the decline of third-party cookies, sparking discussions about its future trajectory. Despite these changes, programmatic advertising remains a pivotal tool in digital marketing strategies, poised for evolution. Recent figures indicate robust growth in programmatic display ad spend in the US, with estimations reaching $148.8 […]

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Voice Search: Master it for Sales Domination
  • Contest Factory
  • April 23, 2024

Learn Voice Search Mastery with this Step-by-Step Guide Searching on internet appliances has rapidly become a dominant force in the digital landscape, revolutionizing the way users interact with devices. As voice-enabled assistants like Siri, Alexa, Google Assistant, and Cortana gain widespread adoption, businesses must adapt their strategies to capitalize on the search revolution.  Approximately 58% […]

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9 Marketing Campaigns That Will Crush Your Goals
  • Contest Factory
  • April 2, 2024

9 Marketing Campaigns That Will Crush Your Goals Marketing campaigns come in various forms, each designed to achieve specific objectives, whether it’s driving sales, boosting brand awareness, or fostering customer loyalty. Over the years, certain types of campaigns have consistently proven to be exceptionally successful. In this blog, we’ll explore 10 examples of highly successful […]

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Repeat Customers: A Deep Dive Guide
  • Contest Factory
  • March 6, 2024

Why Repeat Customers Matters Customer retention is crucial for businesses as it directly impacts their long-term success and financial performance. A strong focus on customer retention can be a competitive advantage. Businesses that consistently meet and exceed customer expectations are more likely to stand out in the market and differentiate themselves from competitors. By retaining customers, […]

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Retaining Customers: Adding Fuel to the Fire
  • Contest Factory
  • February 13, 2024

Retaining Customers in a Competitive Market In the dynamic landscape of retaining customers, businesses are on a perpetual quest for strategies that not only entice customers to return but also cultivate profound and enduring connections. Below, we present a comprehensive roadmap of effective customer retention strategies that transcend mere transactions, fostering authentic loyalty. Mission-Inspired Connections […]

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Amazon Direct: Your Ultimate 2024 Holiday Strategy Guide
  • Contest Factory
  • January 9, 2024

  How to Take Home Amazon Direct Market Share This Holiday Season Building a successful Amazon direct sales strategy for the 2024 holiday season involves a combination of effective planning, optimization, and marketing efforts. Our expert Amazon Direct marketer developed this comprehensive guide to help you navigate selling your products to consumers during the 2024 […]

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Recession Proof: Media Strategies that Survive Tough Times
  • Contest Factory
  • December 12, 2023

Media strategies during a recession differ significantly from those employed during a booming economy due to shifts in consumer behavior, market dynamics, and budget constraints. Media buying during a recession requires a strategic and adaptive approach to navigate economic challenges. Develop your recession-proof media buying strategy with this comprehensive media buying guide. Media Cost Advantages […]

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6 Analytics Tools You Can’t Afford to Miss
  • Contest Factory
  • October 24, 2023

6 Analytics Tools You Can’t Afford to Miss There are numerous marketing analytics tools available, and the “best” ones can vary depending on your specific needs, goals, and budget. The below analytics tools provide a wide range of functional uses and overlap in some categories: Google Analytics: Google Analytics is widely used and offers a […]

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