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eCommerce: The Ultimate Guide to a Successful Strategy
  • Contest Factory
  • September 28, 2021

Setting up your eCommerce can be overwhelming at times if you do not have experience with the many modern software options available today. From lead scoring to funnel pushers and contact management systems, it all can be a bit stressful. Let us help you start with the basics and build from there. eCommerce Platform First […]

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Experiential Marketing: Your Guide to Extreme Engagement
  • Contest Factory
  • September 28, 2021

  Experiential marketing is one of the most engaging marketing practices available. This type of marketing completely immerses your customer with your brand by having full experiences with your brand; you are engaging most of their senses with your product or service. What more could you want that to have fully immersive experiences with your […]

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Your Omnichannel Marketing Strategy Checklist
  • Contest Factory
  • September 8, 2021

Master Omnichannel Marketing with These Tactics There are so many ways to reach your target audience these days that you need to be sure you have the optimal set of tactics aligned with your message. The entrance of omnichannel marketing tries to assimilate an order to your media strategy while maximizing impact and minimizing costs. […]

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Marketing Stack Review: How Do You Stack Up?
  • Contest Factory
  • September 8, 2021

  A marketing stack refers to the technology your organization uses to support marketing from start to finish. This would be the backbone internally to your omnichannel marketing strategy. From the technology platform you use for your website to the email marketing, SMS, business intelligence, artificial intelligence, chat bots, CRMs, plugins and more. Each organization […]

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The Psychology Behind Successful Social Media Marketing
  • Contest Factory
  • August 11, 2021

  The average person spends 2.41 hours on social media (up to 4.5 hours for gen z’s and 3.8 hours for millennials). And while we’ve all lost ourselves in the rabbit holes of scrolling Instagram and Pinterest, there are actual psychological reasons underlying why we share the content we do. This information is crucial for brands […]

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Google Data Studio Tour: Knowledge is Power
  • Contest Factory
  • August 11, 2021

For business leaders and strategists, the power of data can’t be overstated. Ultimately, data means knowledge, which translates into power, especially when it results in savvy business strategies, partnerships, and investments. Even still, brands often let their data pile up, simply because compiling it into comprehensive reports that are easy to digest becomes all-consuming…until now. […]

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Pipelines: Why Drip Campaigns are Worth it
  • Contest Factory
  • July 20, 2021

You’ve heard the hype about drip campaigns – how they can keep your sales pipeline full, automatically converting relevant leads into loyal customers with no direct interaction needed on your part. Sound too good to be true? Read on… When done correctly, drip marketing will streamline your sales process into an automated converting machine…but there […]

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Event Planning Checklist
  • Contest Factory
  • July 20, 2021

If you have ever planned an event, you know how many moving parts are involved. Event planning requires exceptional organizational and prioritization skills, and even still, things are bound to fall through the cracks if you don’t have a systemized way to keep track of your progress. Whether you choose online software or opt to […]

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Revolutionize your Results with CRM Technology (before it’s too late!)
  • Contest Factory
  • June 15, 2021

  CRM software is now at the heart of the success of every growing business, expected to generate more than $80 billion in revenue by 2025. From marketing automation to improved customer service and sales processes, CRM gives brands endless opportunities to streamline their workflow and provide a more comprehensive and personalized experience for their customers. Not sure where […]

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Pandemic Event Production: Beat the Odds with this Guide
  • Contest Factory
  • June 15, 2021

The pandemic has uprooted virtually every aspect of the event industry, taking event professionals from adjusting to mastering the new technologies and techniques involved in organizing events in the rapidly evolving digital world. But master they did! Here are the top proven strategies for beating the odds in a virtual world of opportunities. Assess & […]

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