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2022 Marketing Trends
  • Contest Factory
  • November 30, 2021

Marketing Trends That Deliver Conversions Own Your Customer Google has announced it will stop using cookies in early 2022; this will devastate marketers much like the removal of search terms from GA. However, Google did not disappoint there, rather redirected to search console. The future of targeted advertising is looking grim if you are not ready for […]

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How to Bulletproof Your Ad Tracking
  • Contest Factory
  • November 2, 2021

Advertising has become more complicated and technical at best as we approach 2022. Privacy laws have become more stringent and it’s becoming more difficult to track the effectiveness of your advertising. Or that’s what all of the noise is saying – funny enough when we hear noise, we get to work to ensure that it’s […]

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Google Ads: The Ultimate How-to Guide
  • Contest Factory
  • November 2, 2021

Mastering Google Ads Takes Time Advertising continues to become more and more confusing as the platforms, products, and strategies continue to fragment with new ad agencies and ad products offering to revolutionize your business with greater conversion rates, average order values, and repeat purchases. Business owners’ inboxes are being flogged with legendary stories of lifetime […]

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The Psychology of Storytelling
  • Contest Factory
  • October 31, 2021

Storytelling is powerful – beyond what you may understand.  While it has become popular in marketing to use storytelling to build your brand, this is not new, just being talked about in a new light. Storytelling is as old as it gets and how we find the oldest writings on rocks to tell the stories […]

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eCommerce: The Ultimate Guide to a Successful Strategy
  • Contest Factory
  • September 28, 2021

Setting up your eCommerce can be overwhelming at times if you do not have experience with the many modern software options available today. From lead scoring to funnel pushers and contact management systems, it all can be a bit stressful. Let us help you start with the basics and build from there. eCommerce Platform First […]

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Experiential Marketing: Your Guide to Extreme Engagement
  • Contest Factory
  • September 28, 2021

  Experiential marketing is one of the most engaging marketing practices available. This type of marketing completely immerses your customer with your brand by having full experiences with your brand; you are engaging most of their senses with your product or service. What more could you want that to have fully immersive experiences with your […]

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Your Omnichannel Marketing Strategy Checklist
  • Contest Factory
  • September 8, 2021

Master Omnichannel Marketing with These Tactics There are so many ways to reach your target audience these days that you need to be sure you have the optimal set of tactics aligned with your message. The entrance of omnichannel marketing tries to assimilate an order to your media strategy while maximizing impact and minimizing costs. […]

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Marketing Stack Review: How Do You Stack Up?
  • Contest Factory
  • September 8, 2021

  A marketing stack refers to the technology your organization uses to support marketing from start to finish. This would be the backbone internally to your omnichannel marketing strategy. From the technology platform you use for your website to the email marketing, SMS, business intelligence, artificial intelligence, chat bots, CRMs, plugins and more. Your marketing  […]

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The Psychology Behind Successful Social Media Marketing
  • Contest Factory
  • August 11, 2021

  The average person spends 2.41 hours on social media (up to 4.5 hours for gen z’s and 3.8 hours for millennials). And while we’ve all lost ourselves in the rabbit holes of scrolling Instagram and Pinterest, there are actual psychological reasons underlying why we share the content we do. This information is crucial for brands […]

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Google Data Studio Tour: Knowledge is Power
  • Contest Factory
  • August 11, 2021

For business leaders and strategists, the power of data can’t be overstated. Ultimately, data means knowledge, which translates into power, especially when it results in savvy business strategies, partnerships, and investments. Even still, brands often let their data pile up, simply because compiling it into comprehensive reports that are easy to digest becomes all-consuming…until now. […]

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