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5 Essential Tips to Increase Leads with Growth Hacking
  • Contest Factory
  • November 19, 2019

The words hack, hacking, or hacker usually bring up a negative connotation when one hears a reference to them. Until recently, the word hack has only been associated with an unknown person breaking into your computer system to steal private information and using it in a nefarious manner. But hack, or hacking, is now also defined as […]

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Set Your Brand Up For Success With a Renewed Focus on Customer Loyalty
  • Contest Factory
  • November 19, 2019

Customer Loyalty Metrics Strategy and Tactics Tips: It goes undisputed among sales and marketing professionals that it is easier to make a sale to an existing customer than it is to sell a product or service to a prospect. Not only is it easier, it costs less too. With all this gravy, it’s no surprise that […]

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Psychological Pricing Strategies: Attracting More Sales
  • Contest Factory
  • October 22, 2019

When a company comes out with a new product or service, they are harnessing the need for a solution to a problem from their customers. This product may be the next best thing since sliced bread, but how should they go about pricing the product in order to gain an edge over their competition and […]

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Neuromarketing: Accessing the Advertising Unconscious
  • Contest Factory
  • October 22, 2019

What is Neuromarketing & How to Use It? Neuromarketing has become the new marketing buzzword of 2019. Neuromarketing is a field of market research using neuroscience (brain research) to study a consumer’s subconscious and cognitive behavior in their decisions in the buying process. It is one of the newest scientific applications of consumer behavior. It […]

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Color Me Sold: The Psychology of Color for Marketing
  • Contest Factory
  • September 16, 2019

Color plays such an important role in human nature and how we react to color. Colors are emotional and can either help your brand stand out from the crowd or negatively impact your message and reputation. Color is what draws your audience in to feel, see, and do what you expect them to do. Understanding […]

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AI Meet and Greet: Chatbots, RPA, & Virtual Assistants
  • Contest Factory
  • September 16, 2019

With AI (Artificial Intelligence) gaining speed in 2019 it becomes imperative for businesses to improve their customer service and customer experience. Google, Facebook, Amazon’s Alexa, government agencies, and businesses of all sizes are all embracing new technology tools such as chatbots, RPA, and virtual agents. Chatbots Chatbots are the most common of these tools. Short […]

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It’s Showtime: The Top 7 Benefits of Trade Shows
  • Contest Factory
  • July 8, 2019

Benefits of Trade shows are almost limitless in the B2B market, lets focus, though and show you the gold. For years, trade shows were a staple in almost every company’s budget. Trade shows were the event to showcase new products, technologies, see the competition, and meet with top clients and prospects. There was a time […]

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Webinar Basics: Bring Home B2B Riches with New Acquisition Tools
  • Contest Factory
  • July 8, 2019

Conferences are a great place to learn about products, trends, techniques, and industry insights to advance your knowledge in your career and perform better on the job. Though employees love to attend conferences throughout the year, there is only so much time and budget for conferences. With that in mind, this is where webinars raise […]

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Future of IVA(s)-Intelligent Virtual Assistants
  • Contest Factory
  • June 11, 2019

As the business landscape continues to become more competitive, businesses are always looking for new ideas to transform their organizations. Businesses look to these new ideas and technologies to help them become more profitable and leap ahead of their competition. The newest and most relevant of these technologies is Artificial Intelligence (AI). One solution AI […]

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Know Your Social Media Ad Types with this Quick Guide
  • Contest Factory
  • June 4, 2019

Now that your business is growing, you may want to look at advertising on your social media platforms. All of the major social networks offer advertising options. The key is to decide which networks will be a good fit for your business marketing strategy. When beginning to research advertising on social media, you may want […]

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