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Pipelines: Why Drip Campaigns are Worth it
  • Contest Factory
  • July 20, 2021

You’ve heard the hype about drip campaigns – how they can keep your sales pipeline full, automatically converting relevant leads into loyal customers with no direct interaction needed on your part. Sound too good to be true? Read on… When done correctly, drip marketing will streamline your sales process into an automated converting machine…but there […]

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Event Planning Checklist
  • Contest Factory
  • July 20, 2021

If you have ever planned an event, you know how many moving parts are involved. Event planning requires exceptional organizational and prioritization skills, and even still, things are bound to fall through the cracks if you don’t have a systemized way to keep track of your progress. Whether you choose online software or opt to […]

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Revolutionize your Results with CRM Technology (before it’s too late!)
  • Contest Factory
  • June 15, 2021

CRM software is now at the heart of the success of every growing business, expected to generate more than $80 billion in revenue by 2025. From marketing automation to improved customer service and sales processes, CRM gives brands endless opportunities to streamline their workflow and provide a more comprehensive and personalized experience for their customers. Not sure where to […]

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Pandemic Event Production: Beat the Odds with this Guide
  • Contest Factory
  • June 15, 2021

The pandemic has uprooted virtually every aspect of the event industry, taking event professionals from adjusting to mastering the new technologies and techniques involved in organizing events in the rapidly evolving digital world. But master they did! Here are the top proven strategies for beating the odds in a virtual world of opportunities. Assess & […]

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How Visual Search Can Uplevel Your Marketing Game
  • Contest Factory
  • May 25, 2021

The use of visual search technology continues to surge to the point that 74% of online shoppers believe traditional keyword searches are no longer effective for finding the best results. Bottom line, if you want to stay ahead of the game, you need to find ways to integrate visual search into your marketing approach. Here is how […]

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4 Ways to Harness the Power of Nueromarketing
  • Contest Factory
  • May 25, 2021

According to marketing mastermind, Gerald Zaltman, 95% of purchase decisions are dictated by our subconscious, which makes understanding what is going on in your customers’ minds imperative to affecting their behavior and experience. This is where neuromarketing comes in. Neuromarketing is essentially the study of neuroscience, behavioral economics, and social psychology, using biometric measurement tools- such as eye-tracking, facial coding, FMRI […]

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7 Webinar Marketing Tips for Record-breaking Attendance
  • Contest Factory
  • May 4, 2021

Webinar marketing via online events is a powerful resource to attract, educate, and convert new clients. Research shows that just one webinar can generate over 1,000 leads! But with the growing number of online events, how do you convince interested prospects that yours is the one not-to-be-missed? Better yet, how do you create an experience that […]

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5 Simple & Affordable Steps for Creating OTT Video Ads
  • Contest Factory
  • May 4, 2021

OTT Video Ad Production Tips & Cheats Streaming media, which now makes up 80% of all internet traffic, has created an unprecedented opportunity for marketers to get OTT video ads in front of their target audience anytime, anywhere, and on any device. Yet many brands are still missing out, overwhelmed with the thought of producing a […]

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Optimizing Audience Segmentation for Facebook Ads
  • Contest Factory
  • April 6, 2021

Audience Segmentation Facebook continues to be the most profitable social advertising platform, with an average 152% ROI…but only when ad campaigns are deployed effectively. So, what’s the secret to launching a successful Facebook marketing campaign? Landing in front of the right audience. It’s that simple. You will be wasting your precious ad dollars if you are […]

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6 Copywriting Tips Guaranteed to Convert
  • Contest Factory
  • April 6, 2021

Great copywriting is the powerhouse of any marketing campaign, and when done right, can ramp up 3 times the amount of leads over other marketing hacks for 62% less cost.  Great copywriting provides great content which fuels most of the marketing we do. Regardless of what your official title is, if you are creating content to […]

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