Once your sales funnel has done its job and converted a lead into a customer, how do you encourage them to return? Customer loyalty is good for business because it is much easier to re-engage a previous customer than convert a cold lead into a first-time customer. By focusing on customer loyalty and retention, you keep […]
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50+ eCommerce Statistics You Should Know Online sales are expected to hit $6.51 trillion this year. It is estimated that by 2040 that 95% of all commerce will occur online. Ensuring you know how to get your piece of the pie is getting even more competitive as the barriers to entry continue to lessen with […]
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While using native campaigns as a marketing strategy is just beginning to gain attention, it is a robust option to diversify marketing budgets. Native advertising and target market research are a powerful combination. Incorporating these strategies can help your business connect with your ideal customer base in a more personal manner than other marketing efforts. […]
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Businesses of all sizes and verticals strategically use marketing to expand their reach. Today, gamification marketing and contests are becoming more and more popular to attract customers, especially through the use of virtual rewards and badges. Contest Factory’s gamification marketing services offer many solutions to common customer pain points, including the implementation of virtual badges. […]
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2023 Marketing Initiatives: Adapting to the Changing Values of Customers When you consider what marketing covers, you often don’t recognize how far the marketing reach is. It is everything that influences a customer – it reaches far beyond advertising. It’s the entire experience of brand, pricing, customer service, engaging experience, and more. After the most […]
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The Ultimate Guide to Native Advertising What, exactly, is native advertising? These days, using native ads has become increasingly prevalent and difficult to detect. It’s likely that you’ve seen native ads, even if you weren’t aware of it. In this article, the experts at Contest Factory, who offer the best gamification marketing services, share a […]
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Extrinsic vs. Intrinsic Motivation in Gamification Marketing: A Short Guide It’s easy to see why so many industries use gamification to market products and services online. This interactive strategy encourages user engagement while communicating vital information. To deploy a successful gamification strategy, you must consider the relationship between extrinsic vs. intrinsic motivation. Marketing specialists created […]
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In-person conferences are in demand and coming back strong The live events landscape seemed like it might be forever changed, however the past year proved that untrue. People by nature are eager to be around each other, network, and make business happen. As a result, the in-person conferences are returning rapidly. And some conferences are […]
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8 Different Types of Facebook Ads to Crush Your Sales Goals Facebook is one of the most prominent and widespread social media platforms worldwide. The way users connect with one another and form communities on Facebook makes this platform particularly effective at promoting engagement. Different types of Facebook ads provide multiple ways to promote your […]
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Why Customer Retention Is Important: Best Practices Why is retention important? In today’s hyperactive, interconnected online business environment, a good product and a good message isn’t enough. Online marketplaces have no shortage of new products and brands to lure bored or dissatisfied customers away from existing brands. Businesses that want a lasting presence in online […]
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