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How Artificial Intelligence is Used to Micro-Target Ad Buying
  • Contest Factory
  • March 26, 2019

In today’s data-driven thinking, even the way you advertise is changing due to Artificial Intelligence (AI). If you have ever used Google, Siri, or Alexa, you’ve already experienced Artificial Intelligence in action, because whenever you search for something online, AI is there tracking your every search. After searching, you might immediately begin receiving pop-up ads […]

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Chatbots and Business: The 2019 Forecast
  • Contest Factory
  • March 25, 2019

Artificial Intelligence (AI) has invaded our everyday lives, but it isn’t as scary as most of us thought. AI is actually making our personal lives easier. Businesses are coming up with new ideas on how to use AI to increase customer engagement, drive sales, and make processes easier through chatbots. AI-powered chatbots have seen a […]

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Marketing with AI: Know Your Customers, Optimize Campaigns
  • Contest Factory
  • March 23, 2019

Digital marketing technology has revolutionized the business world quickly in the past 5 years to help create new opportunities. If your business hasn’t yet moved toward embracing digital marketing, you might end up left behind. The basic principles of marketing, such as product messaging and placement to your target market, have not changed in the […]

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The Art of Split Testing: Simple Things to Focus On
  • Contest Factory
  • February 26, 2019

Split Testing Basics At its core, split testing is a simple concept that can yield very powerful results when leveraged properly. It’s a technique that allows you to test out and compare different versions of something — be it a website, an ad, a call to action or similar element — to determine which version […]

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Proceed to Checkout: How to Fix Abandoned Carts and Increase Sales
  • Contest Factory
  • January 22, 2019

According to a number of recent studies, shopping cart abandonment — that is, a customer who decides to leave an e-commerce transaction before a sale is complete — may be a lot more severe than anyone realized. The total percentage of abandoned shopping carts can range from 50% to 80% depending on the particular study. Equally concerning […]

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Infographics: Worth a Thousand Words in B2B Marketing
  • Contest Factory

Information graphics, better known as infographics, have existed for eons — certainly for longer than the term itself has been around. They’re present throughout history under a wide range of different names, from charts and graphs to the hieroglyphics of ancient times. But regardless of which type of infographic you’re talking about, they’re nothing if […]

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Google Tag Manager: Why Your Ecommerce Business Needs It
  • Contest Factory
  • January 7, 2019

There are so many different platforms out there that can integrate with your ecommerce site these days that it can be difficult to keep track of them all. Yet that’s exactly what you need to do, not only to keep track of your expanding business, but to also guarantee that you’re offering the highest level […]

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Are You Talking To Me? Crafting Specific Email Subject Lines To Increase Sales
  • Contest Factory

E-mail Subject Line Swipe File Many people just don’t realize how important subject lines are within the context of your email marketing efforts until it’s far too late. According to one recent study, a massive 35% of email recipients say that they choose whether to even open an email based on the subject line alone. When […]

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Social Ad Work: How to Optimize Your Facebook Ads
  • Contest Factory
  • November 20, 2018

Social Ad Work: How to Optimize Your Facebook Ads Facebook is more than just the most popular social networking site on the Internet. It’s also one of the most dominant marketing platforms in existence, second only to search engine giant Google. If you really want to unlock a better, stronger, and higher return on your […]

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Selling on Amazon: Using the World’s Largest Store to Your Advantage
  • Contest Factory

Selling on Amazon: Using the World’s Largest Store to Your Advantage Amazon is more than just the world’s largest online store — it’s the world’s largest store, period. According to one recent study, it added over one million new sellers in the last year alone. At this point, almost 50% of people who shop online […]

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