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Media Buying Efficiencies
  • Contest Factory
  • January 19, 2022

Media Buying Efficiencies Explained Media buying has been an emotional rollercoaster for the past decade. There has been more data, legislation, transparency, purchasing philosophies, methodologies, and platforms that have molded the industry over the past 10 years.  While television glamorizes ad agencies like Mad Men, they never show the behind the scenes scientist running the […]

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eMail Platform Selection: What’s the Right Size?
  • Contest Factory
  • December 21, 2021

eMail Platform Selection: What’s the Right Size? Every brand should have email marketing for both pre-sales, post-sales as well as transactional emails confirming the purchase and shipping.  Determining which email platform is right for your brand is quite the daunting task as you see the matrix above has hundreds of options for email service providers; […]

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How to Bulletproof Your Ad Tracking
  • Contest Factory
  • November 2, 2021

Advertising has become more complicated and technical at best as we approach 2022. Privacy laws have become more stringent and it’s becoming more difficult to track the effectiveness of your advertising. Or that’s what all of the noise is saying – funny enough when we hear noise, we get to work to ensure that it’s […]

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Google Ads: The Ultimate How-to Guide
  • Contest Factory
  • November 2, 2021

Mastering Google Ads Takes Time Advertising continues to become more and more confusing as the platforms, products, and strategies continue to fragment with new ad agencies and ad products offering to revolutionize your business with greater conversion rates, average order values, and repeat purchases. Business owners’ inboxes are being flogged with legendary stories of lifetime […]

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The Psychology of Storytelling
  • Contest Factory
  • October 31, 2021

Storytelling is powerful – beyond what you may understand.  While it has become popular in marketing to use storytelling to build your brand, this is not new, just being talked about in a new light. Storytelling is as old as it gets and how we find the oldest writings on rocks to tell the stories […]

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Engage Your Customers with Gamification and You Will Have Them Lining Up for More!

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