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Amazon Direct: Your Ultimate 2024 Holiday Strategy Guide
  • Contest Factory
  • January 9, 2024

  How to Take Home Amazon Direct Market Share This Holiday Season Building a successful Amazon direct sales strategy for the 2024 holiday season involves a combination of effective planning, optimization, and marketing efforts. Our expert Amazon Direct marketer developed this comprehensive guide to help you navigate selling your products to consumers during the 2024 […]

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Recession Proof: Media Strategies that Survive Tough Times
  • Contest Factory
  • December 12, 2023

Media strategies during a recession differ significantly from those employed during a booming economy due to shifts in consumer behavior, market dynamics, and budget constraints. Media buying during a recession requires a strategic and adaptive approach to navigate economic challenges. Develop your recession-proof media buying strategy with this comprehensive media buying guide. Media Cost Advantages […]

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The Ultimate Social Media Playbook
  • Contest Factory
  • October 24, 2023

The Ultimate Social Media Playbook Developing a comprehensive social media strategy is crucial for achieving your business goals and building a strong online presence. Here are some of the top items to consider when creating a social media strategy. Clear Social Media Objectives and Goals: Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for […]

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Refining Your Funnel for Improved Profit
  • Contest Factory
  • September 19, 2023

Refining Your Funnel for Improved Profit Marketers employ a variety of tactics to expedite the sales funnel and guide prospects through the buying journey more quickly. Here are the top 10 ways marketers can achieve this: Segmented Email Drip Campaigns: Marketers use email drip campaigns to send a series of targeted, automated emails to prospects […]

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2024 Marketing Budget: How Much Should You Spend on What?
  • Contest Factory
  • August 22, 2023

  2024 Marketing Budget: How Much Should You Spend on What? As the landscape of marketing continues to evolve, understanding how to create and allocate your budget effectively is paramount. In the ever-changing world of marketing, it’s essential to adapt to shifting trends and consumer preferences.  Let’s review the dynamics of crafting your marketing budget […]

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How to Design and Use an Effective Lead Funnel
  • Contest Factory
  • May 16, 2023

Every business needs customers, but how do you find the customers who need your product or service and convert them from potential leads into loyal customers? You need a lead funnel. Lead generation and brand awareness are two strategies at the very top of a lead funnel to draw in your target audience and keep them engaged […]

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Master Facebook Custom Audiences for CRO
  • Contest Factory
  • April 25, 2023

Facebook custom audiences are a targeting feature that allows businesses to create a specific audience based on their existing customer data. Custom audiences can be created using a variety of sources, such as email addresses, phone numbers, website visitors, and engagement with Facebook and Instagram content. By using custom audiences, businesses can deliver targeted ads […]

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Meta Pixel: The Ultimate Guide
  • Contest Factory
  • April 4, 2023

Leveraging the Meta Pixel for Conversion The Meta pixel is a piece of code that can be added to a website to track user behavior and conversions on that site. It allows advertisers to track the actions of users who have interacted with their ads on Facebook and then visited their website, and to use […]

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The Importance of Target Market Research in Native Campaigns
  • Contest Factory
  • February 21, 2023

While using native campaigns as a marketing strategy is just beginning to gain attention, it is a robust option to diversify marketing budgets. Native advertising and target market research are a powerful combination. Incorporating these strategies can help your business connect with your ideal customer base in a more personal manner than other marketing efforts. […]

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Native Advertising: The Ultimate Guide
  • Contest Factory
  • January 25, 2023

The Ultimate Guide to Native Advertising What, exactly, is native advertising? These days, using native ads has become increasingly prevalent and difficult to detect. It’s likely that you’ve seen native ads, even if you weren’t aware of it. In this article, the experts at Contest Factory, who offer the best gamification marketing services, share a […]

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