• Contest Factory
• December 6, 2022

8 Different Types of Facebook Ads to Crush Your Sales Goals Facebook is one of the most prominent and widespread social media platforms worldwide. The way users connect with one another and form communities on Facebook makes this platform particularly effective at promoting engagement. Different types of Facebook ads provide multiple ways to promote your […]

• Contest Factory
• September 21, 2022

Making Your Podcast Successful Through Distribution You finally took the leap. You created a podcast that you hope will contribute something unique and meaningful for the masses (or at least those in your targeted niche). And if you have not gotten your podcast off the ground yet, our friends at Forbes have the perfect guide […]

• Contest Factory
• August 16, 2022

Media Buying Platforms that Deliver Results With the evolution of media buying, there is a lot of noise in how and where to buy your media. Although there is a proliferation in available supply side inventory made available to demand side channels, there are still so many options to choose from and knowing who all […]

• Contest Factory
• August 16, 2022

The Media Buying Evolution Delivers Big Wins Long gone are the days of Don Draper of Mad Men drumming up wild creative plans with just the right panache and a little bit of this intrigue and a little bit of that fantasy to solve your advertising needs.  While creative is certainly important in your media […]

• Contest Factory
• May 17, 2022

What Exactly is a Marketing Campaign? Let’s start with the basics of identifying what a marketing campaign is and why organizations use them to drive their goals forward.  A marketing or advertising campaign is a media initiative to support a global organizational goal through strategic messaging, imagery, and actions.  This initiative is then rolled out […]

• Contest Factory
• April 28, 2022

Retail Marketing Technology Advances Retail Marketing has seen oodles of technology advances that while these solutions existed, the demand and landscape was not making it standard in retail stores, nor did retailers understand how much this would impact their bottom line with net new sales and happier customers.  Let us share with you a few […]

• Contest Factory
• February 24, 2022

Sweepstake Marketing: The funnel before the funnel Sweepstake marketing is used for a very specific reason, and that reason only; that’s to collect names and emails.  While sweepstakes are as old as the day is long, the way we use the data is much different in today’s technology climate.  Marketers used to have to use […]

• Contest Factory
• January 19, 2022

YouTube ads have been here for a few years, but the integration of detailed targeting and the audience attraction has only recently picked up as a solid methodology to reduce acquisition cost, increase effectiveness, and create a solid forecasting method.  A lot of what we know about advertising exists here – and even better when […]

• Contest Factory
• January 19, 2022

Media Buying Efficiencies Explained Media buying has been an emotional rollercoaster for the past decade. There has been more data, legislation, transparency, purchasing philosophies, methodologies, and platforms that have molded the industry over the past 10 years.  While television glamorizes ad agencies like Mad Men, they never show the behind the scenes scientist running the […]

• Contest Factory
• December 21, 2021

eMail Platform Selection: What’s the Right Size? Every brand should have email marketing for both pre-sales, post-sales as well as transactional emails confirming the purchase and shipping.  Determining which email platform is right for your brand is quite the daunting task as you see the matrix above has hundreds of options for email service providers; […]