• Contest Factory
• June 7, 2018

Customer Loyalty It goes undisputed among sales and marketing professionals that it is easier to make a sale to an existing customer than it is to sell a product or service to a prospect.  Not only is it easier, it costs less too.  With all this gravy, it’s no surprise that Loyalty Marketing is an […]

• Contest Factory
• March 19, 2018

Loyalty Marketing If you really want to better understand why loyalty is so important in marketing, all you have to do is look at the following statistic: according to one recent study, the probability of selling to an existing customer is between 60 and 70%. The probably of selling to a new prospect, on the […]