• Contest Factory
• June 15, 2021

  CRM software is now at the heart of the success of every growing business, expected to generate more than $80 billion in revenue by 2025. From marketing automation to improved customer service and sales processes, CRM gives brands endless opportunities to streamline their workflow and provide a more comprehensive and personalized experience for their customers. Not sure where […]

• Contest Factory
• November 19, 2019

Customer Loyalty Metrics Strategy and Tactics Tips: It goes undisputed among sales and marketing professionals that it is easier to make a sale to an existing customer than it is to sell a product or service to a prospect. Not only is it easier, it costs less too. With all this gravy, it’s no surprise that […]

• Contest Factory
• June 7, 2018

Customer Loyalty It goes undisputed among sales and marketing professionals that it is easier to make a sale to an existing customer than it is to sell a product or service to a prospect.  Not only is it easier, it costs less too.  With all this gravy, it’s no surprise that Loyalty Marketing is an […]

• Contest Factory
• March 19, 2018

Loyalty Marketing If you really want to better understand why loyalty is so important in marketing, all you have to do is look at the following statistic: according to one recent study, the probability of selling to an existing customer is between 60 and 70%. The probably of selling to a new prospect, on the […]