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Customer Retention Best Practices
  • Contest Factory
  • December 6, 2022

Why Customer Retention Is Important: Best Practices Why is retention important? In today’s hyperactive, interconnected online business environment, a good product and a good message isn’t enough. Online marketplaces have no shortage of new products and brands to lure bored or dissatisfied customers away from existing brands. Businesses that want a lasting presence in online […]

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Retail Self-service is Increasing Sales
  • Contest Factory
  • October 12, 2022

Retail Self-service solutions are proving valuable. Self-service solutions became a necessity during the pandemic, but now they are a customer preference and indispensable. If you did not add self-service to your retail tech stack, you are missing the boat. Self-service solutions are not limited to self-checkout. There are a myriad of solutions that shoppers have […]

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Customer Journey Mapping: The Ultimate Guide
  • Contest Factory
  • September 21, 2022

How to Create a Customer Journey Map in 2022 While most companies get the strategic value of optimizing the customer experience (CX), far too few go through the process of breaking down what a good customer experience looks like from the vantage point of their actual customers. This is why the customer journey map exists […]

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The Ultimate Guide to Optimize Your Conversion Rate
  • Contest Factory
  • February 24, 2022

Conversion rates are like little money multipliers — the more you learn about them, the more you will find yourself daydreaming about their increased efficiency and rolling in a pile of money.  While it is tempting to sit and calculate your win fall, you don’t have time for that – you have work to do.  […]

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Why You Need an App
  • Contest Factory
  • December 21, 2021

Apps is short for applications, which we all know have been around since software was created. After all Microsoft Office is an application just like Word Perfect is a former application we used for word processing in 1992.  Apps are the new hip term for software and have altered the colloquial definition for such software […]

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Revolutionize your Results with CRM Technology (before it’s too late!)
  • Contest Factory
  • June 15, 2021

  CRM software is now at the heart of the success of every growing business, expected to generate more than $80 billion in revenue by 2025. From marketing automation to improved customer service and sales processes, CRM gives brands endless opportunities to streamline their workflow and provide a more comprehensive and personalized experience for their customers. Not sure where […]

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Set Your Brand Up For Success With a Renewed Focus on Customer Loyalty
  • Contest Factory
  • November 19, 2019

Customer Loyalty Metrics Strategy and Tactics Tips: It goes undisputed among sales and marketing professionals that it is easier to make a sale to an existing customer than it is to sell a product or service to a prospect. Not only is it easier, it costs less too. With all this gravy, it’s no surprise that […]

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Renewed Customer Loyalty Focus: Set Your Brand Up for Success
  • Contest Factory
  • June 7, 2018

Customer Loyalty It goes undisputed among sales and marketing professionals that it is easier to make a sale to an existing customer than it is to sell a product or service to a prospect.  Not only is it easier, it costs less too.  With all this gravy, it’s no surprise that Loyalty Marketing is an […]

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The Art of Loyalty Marketing: Keeping Customers Engaged
  • Contest Factory
  • March 19, 2018

Loyalty Marketing If you really want to better understand why loyalty is so important in marketing, all you have to do is look at the following statistic: according to one recent study, the probability of selling to an existing customer is between 60 and 70%. The probably of selling to a new prospect, on the […]

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Engage Your Customers with Gamification and You Will Have Them Lining Up for More!

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