- Contest Factory
- July 2, 2015
The curtains have closed and marketers have bid adieu to the neon lights of Las Vegas.
During the last week of February, practitioners, academics and executives from around the world converged at MarketingSherpa Email Summit 2015. Some had attended previous Summit events, but for others, it was a brand new experience.
We heard tactical advice and strategies from marketers in the trenches as well as more high-level methods of thinking about communicating with subscribers and customers.
Whether you could not make it to the event this year or did and want a review of the content presented, read on for our top takeaways of Email Summit 2015.
Tip #1. Understand the secret science of messaging
Tip #2. Apply all the data available to connect with subscribers
Tip #3. Use email and content to bridge the gap from conversation to lead
Tip #4. Enrich the customer experience
Tip #5. Align all efforts for a multichannel approach
Tip #6. Get back to basics — the essential elements of email marketing
Tip #7. Infuse your value proposition into your email messaging
Final thoughts
A key theme present throughout presentations, roundtables and networking conversations at MarketingSherpa Email Summit 2015 revolved around the customer experience. With a vast array of advanced technologies to take email marketing to the next level for many organizations, it’s still essential to think about the customer.
Create an experience that honors what your customer is seeking and expecting from your brand. Serve up content and offers relevant to their interests via email and connect email marketing with your other channels, such as social, mobile apps and on-site.
And of course, be focused on what you want to achieve with email marketing — the metrics you measure should reflect that. Test and optimize every element in your email marketing to ensure you are sending the most effective message possible, and continue iterations on a test to further optimize.
Exerpt by Erin Hogg – Marketing Sherpa
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