- Contest Factory
- May 22, 2018
Gamify Your Point of Purchase and Keep Your Customers Coming Back
Marketing is all about getting the right message in front of the right person at the most perfect of moments, yes – but it’s also about the long game. Your efforts to make a deep, meaningful, engaging connection with someone doesn’t end once they reach your point of purchase. In a lot of ways, that relationship is only just beginning. Or at least, that’s the way it should be – and that is exactly the way it can be if you embrace everything that gamification has to offer at this crucial juncture.
The Power of Gamification: Breaking Things Down
Email collection is a well-known cornerstone of successful relationship building between a brand and a customer. When you reach out to a customer via digital channels, that’s one thing. But when that customer inadvertently reaches out to you first and wanders into your store or restaurant one day, that’s something else entirely. Email collection is NOT the norm in this type of situation. So, what do you do? Ignore it? Make a clumsy attempt to ask for email and other contact information at the register? Hope they offer this information up to you out of the kindness of their heart?
Make no mistake: you NEED this information. Without email marketing, turning customers into repeat customers is an uphill battle to say the least. But this is where gamification comes into play (no pun intended).
With gamification options like a SpinZone® Instant Win Game, you have an organic opportunity for email collection AND a great way to engage a prospect at the same time. You might encourage your customers to open their wallets by setting up a game where every purchase over a certain dollar amount – say, $25 – qualifies them to play SpinZone. The best part of this strategy is that you’re already rewarding your customers with entertainment and a chance to win without yet having to ask them for anything. To be 100% legal, just make sure that you provide an Alternate Method Of Entry (AMOE) in the game’s Official Rules.
Building a Stronger Relationship One Game at a Time
Not only do they get what they came for, but they also get to play an exciting game and possibly win a prize. Offering prizes such as coupons or discounts off their next purchase will entice them to return again soon.
At that point, their experience has been more rewarding than they expected and they’re more than happy to give up their email address in an environment where that kind of thing isn’t traditionally done. It’s a win-win situation as they win (often literally) and you get access to the information you need when you need it the most.
If you’d like to find out more information about gamification marketing, or if you’d like to learn how to make contest administration easier than you’ve ever thought possible, don’t delay – contact us today.
