What is a Funnel Page and How Do You Design One?

• Contest Factory
• May 16, 2023

What is a Funnel Page?

A funnel page, also known as a landing page or a lead capture page, is a single web page that is designed to guide visitors through a specific sequence of actions, with the goal of converting them into leads or customers.

The idea behind a funnel page is to create a focused and streamlined experience for visitors, leading them through a series of steps that ultimately lead to a desired outcome, such as making a purchase, filling out a contact form, or subscribing to a newsletter.

A typical funnel page might feature a clear and attention-grabbing headline, along with a brief description of the product or service being offered. The page might also include a prominent call-to-action (CTA) button, inviting visitors to take a specific action, such as filling out a form or making a purchase.

By guiding visitors through a clear and focused sequence of actions, funnel pages can help businesses increase their conversion rates and generate more leads and sales. They are often used in conjunction with online advertising campaigns, email marketing campaigns, and other forms of digital marketing, and can be an effective way to target specific audiences and drive more revenue.

How to Build Your Funnel Page

1. Identify your goal: Before you start building your funnel page, you need to identify the specific action you want visitors to take. This could be anything from making a purchase to signing up for a newsletter.
2. Create your landing page: Your landing page should be designed to capture the visitor’s attention and encourage them to take action. Keep the page simple and focused, with a clear call-to-action (CTA) that tells visitors what you want them to do.
3. Create your funnel sequence: Once visitors have landed on your page, you need to guide them through a sequence of actions that will lead them to your goal. This might involve offering them a free download or other incentive in exchange for their email address or providing them with additional information to help them make a purchase decision. Below is a list of succinct sections your funnel page should include.
   1. Headline: This should be short and fit within the viewable max length for an SEO title of 60 characters. Use powerful adjectives for attention grabbing worthy response.
   2. Benefit: What problem are you solving? How do different people discuss this same problem? Ensure you use the proper keywords and alternate the way you message to appeal to audiences that reference this problem differently.
   3. Imagery: Pictures say a thousand words – show happy people with problems solved – can you visually explain your product or service – try.
   4. Testimonial: Word of mouth marketing is the oldest and most successful marketing available. Video testimonials are even more powerful – string together 3-5 video testimonials and now you have visual word of mouth marketing with is exceptionally powerful.
   5. Offer: What are you asking for your service or product – when does this offer expire? Is there limited inventory? Is there limited time – this is where you use sense of urgency and conviction in value.
   6. CTA: The buy now button – make sure you know how to use colors – red is not a good color despite Target’s affinity. Green is the most liked color in the spectrum.
4. Create your thank-you page: Once visitors have completed the desired action, they should be redirected to a thank-you page that confirms their action and provides them with any additional information they might need. This is another piece of your funnel where you want a 2nd call-to-action. Upgrade now for only $9.99 with a soft benefit.
5. Test and refine: Once your funnel page is up and running, you should monitor its performance and make adjustments as needed. This might involve tweaking the page design, changing the copy, or adjusting the sequence of actions to optimize your conversion rate.

Popular Brands That Use Funnel Pages

Many successful brands use funnel pages as part of their marketing and sales strategies. Here are a few examples of popular brands that are known for using funnel pages effectively:

1. ClickFunnels: ClickFunnels is a popular software platform that specializes in building high-converting funnel pages. The company uses its own product to drive leads and sales and is known for its extensive library of templates and integrations.
2. HubSpot: HubSpot is a leading provider of inbound marketing and sales software. The company uses funnel pages as part of its lead generation and nurturing campaigns and provides tools and resources to help businesses create their own high-converting pages.
3. Salesforce: Salesforce is a cloud-based software platform that provides customer relationship management (CRM) and sales automation tools. The company uses funnel pages as part of its lead generation and sales strategies and provides resources and support to help businesses create effective pages.
4. Shopify: Shopify is a popular e-commerce platform that enables businesses to sell products online. The company uses funnel pages as part of its marketing and sales campaigns and provides tools and resources to help businesses create effective pages that drive sales.
5. Airbnb: Airbnb is a global online marketplace that connects travelers with hosts who have accommodations to rent. The company uses funnel pages as part of its booking process, guiding visitors through a sequence of actions that ultimately lead to a booking confirmation.

These are just a few examples of popular brands that use funnel pages as part of their marketing and sales strategies. By using funnel pages effectively, these brands can drive more leads, sales, and revenue, while providing a seamless and user-friendly experience for their customers.

Overall, building a funnel page requires careful planning and execution, but can be a highly effective way to guide visitors toward a specific goal and improve your conversion rates.