Navigating the Shifting Tides: Emerging Trends in Programmatic Advertising
  • Contest Factory
  • May 14, 2024

The landscape of programmatic advertising is undergoing significant shifts, especially with the decline of third-party cookies, sparking discussions about its future trajectory. Despite these changes, programmatic advertising remains a pivotal tool in digital marketing strategies, poised for evolution. Recent figures indicate robust growth in programmatic display ad spend in the US, with estimations reaching $148.8 […]

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