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Influencer Marketing: How to Do it Right
  • Contest Factory
  • April 4, 2023

Marketing has certainly been through a revolution ever since the internet hit the internet! Entrepreneurs were unleashed to dream, design, build, and market their masterpieces. Adding web 2.0 provided further mind-blowing opportunities for the technology-hungry audience growing globally. This rise of individual ability to make a name and breakthrough big brands advertising has never been […]

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FTC: Social Media Influencers and Brands Must Disclose Ties
  • Contest Factory
  • April 27, 2017

On April 19, 2017, the Federal Trade Commission issued warnings to more than 90 brands and “influencers” that their social media posts should more clearly and conspicuously disclose brand connections. The warning letters follow petitions filed by consumer advocacy groups aimed at influencer advertising on Instagram. The FTC’s warning letters show that the agency is […]

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Engage Your Customers with Gamification and You Will Have Them Lining Up for More!

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