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3 Essential Steps to Clean Up Your Copy
  • Contest Factory
  • July 29, 2015

Copy: Don’t Let Your Land in the Digital Junkyard We are drowning in a sea of clichéd metaphors, expressions, and nonsense words that obfuscate our simpler message. Examine that opening sentence again. “Drowning in a sea” is a tired metaphor. And why did I choose to use “obfuscate” when I could have used “hide” instead? […]

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