• Contest Factory
• December 12, 2023

Media strategies during a recession differ significantly from those employed during a booming economy due to shifts in consumer behavior, market dynamics, and budget constraints. Media buying during a recession requires a strategic and adaptive approach to navigate economic challenges. Develop your recession-proof media buying strategy with this comprehensive media buying guide. Media Cost Advantages […]

• Contest Factory
• January 19, 2022

Media Buying Efficiencies Explained Media buying has been an emotional rollercoaster for the past decade. There has been more data, legislation, transparency, purchasing philosophies, methodologies, and platforms that have molded the industry over the past 10 years.  While television glamorizes ad agencies like Mad Men, they never show the behind the scenes scientist running the […]

• Contest Factory
• November 2, 2021

Mastering Google Ads Takes Time Advertising continues to become more and more confusing as the platforms, products, and strategies continue to fragment with new ad agencies and ad products offering to revolutionize your business with greater conversion rates, average order values, and repeat purchases. Business owners’ inboxes are being flogged with legendary stories of lifetime […]

• Contest Factory
• October 31, 2021

Storytelling is powerful – beyond what you may understand.  While it has become popular in marketing to use storytelling to build your brand, this is not new, just being talked about in a new light. Storytelling is as old as it gets and how we find the oldest writings on rocks to tell the stories […]