• Contest Factory
• May 4, 2021

OTT Video Ad Production Tips & Cheats Streaming media, which now makes up 80% of all internet traffic, has created an unprecedented opportunity for marketers to get OTT video ads in front of their target audience anytime, anywhere, and on any device. Yet many brands are still missing out, overwhelmed with the thought of producing a […]

• Contest Factory
• April 6, 2021

Audience Segmentation Facebook continues to be the most profitable social advertising platform, with an average 152% ROI…but only when ad campaigns are deployed effectively. So, what’s the secret to launching a successful Facebook marketing campaign? Landing in front of the right audience. It’s that simple. You will be wasting your precious ad dollars if you are […]

• Contest Factory
• April 6, 2021

Great copywriting is the powerhouse of any marketing campaign, and when done right, can ramp up 3 times the amount of leads over other marketing hacks for 62% less cost.  Great copywriting provides great content which fuels most of the marketing we do. Regardless of what your official title is, if you are creating content to […]

• Contest Factory
• March 16, 2021

With all the hype around digital marketing, many brands have forgotten the power of direct mail. Now, with people spending more time at home, direct mail marketing is not only still relevant, but it could be the best way to reach existing customers and drive new business. In contrast to the dread people feel dealing with […]

• Contest Factory
• March 16, 2021

According to Google research, 90% of users switch between 2-4 different devices a day just to complete one task. And since the average person’s attention span hovers around 8 seconds, a customer’s path to purchase can start and end at anytime, anywhere, and on any device. This is why more businesses are switching to omnichannel marketing, to guide […]

• Contest Factory
• February 16, 2021

You already know how important SEO and Google SERP ranking are for increasing traffic and conversion rates on your website. You also probably know how frequently Google likes to change its ranking criteria. If you want to come out on top this year, it’s crucial to understand the latest trends and adapt your digital marketing strategy […]

• Contest Factory
• February 16, 2021

Let’s be honest, it’s been a rough year for businesses large and small, and the dust hasn’t exactly settled. With all the stress and unknowns, brands need all the help they can get, especially keeping up with engaging, quality content for their social media feeds and marketing campaigns. Fortunately, it’s now not only acceptable but also […]

• Contest Factory
• January 26, 2021

If you thought email marketing was a thing of the past, check out the latest stats: 89% of marketers use email as the primary tool for generating leads 86% of professionals prioritize email for networking 72% of customers prefer email for business communication Emails are the most opened and clicked form of direct marketing out there and the most cost-effective, with an average $52 ROI […]

• Contest Factory
• January 26, 2021

“Whether viewed on a connected TV set at home, on a streaming device at the gym, or on a desktop at work, video content remains an advertiser’s most powerful tool to connect with audiences, wherever, whenever, and however they may be watching.”      – IAB – Interactive Advertising Bureau Since over the top media  is […]

• Contest Factory
• January 5, 2021

Google Analytics 4 is now available with powerful new features to help brands capture more nuanced customer data across devices and the web. But there’s a catch- you have to know what the features are before you can use them to your advantage. “4 out of 5 executives say that generating insights using analytics is critical to […]