• Contest Factory
• October 30, 2018

Just how important is local SEO, you ask? In a word, “very.”  According to one recent study, an incredible half of all consumers who conducted a local search on their smartphone visited the business they found within just one day. Not only that, but a full 78% of all local searches result in an offline purchase […]

• Contest Factory
• October 30, 2018

August 2018 Google Update Google recently released another major algorithm update and it’s already set much of the SEO community abuzz. What caused this recent update, what changed, and what can you do about it? This short article will help you quickly get up to speed on the things you need to know. The most […]

• Contest Factory
• August 30, 2018

Ad Agency Access – Keep Your Assets Safe One of the major things that makes the life of a marketer so hard these days is that the position is constantly evolving around you. Just when you think you’ve got everything figured out, Facebook or another social network or marketing software platform comes along and sends […]

• Contest Factory
• August 30, 2018

Primer for a Perfect Product Launch If you’re getting ready to launch a product or even a brand, you need to know that your efforts should begin far in advance of whatever date you’ve noted on your calendar. The experience you offer doesn’t begin when someone inputs their credit card information to make a purchase. […]

• Contest Factory
• August 30, 2018

Direct Marketing is ALIVE and WELL Direct marketing has been around for as long as the marketing business itself, and despite what you may have heard, it’s every bit as powerful as it ever was. According to one recent study, the average direct marketing household response rate is about 5.1%. Paid search comes in at just […]

• Contest Factory
• August 7, 2018

Conversion Rate Optimization: Watch the Digits Add Up Any seasoned eCommerce veteran can tell you that traffic volume and conversion rates are often two entirely different things. Getting people to your site is one thing, but convincing them to make a purchase is something else entirely. Therefore, if you really want to make sure that […]

• Contest Factory
• August 6, 2018

SEO for Conversion:  Who Knew! At its core, SEO or ‘search engine optimization’ is all about generating organic traffic — meaning that your site gets to rank highly in search engines for relevant queries WITHOUT you needing to pay for that prominent placement. This status is earned via several ‘white hat’ SEO techniques, all of […]

• Contest Factory
• August 6, 2018

Trade Show LTV:  Uncover the Mystery For many businesses, trade shows are still an incredibly valuable way to make a positive impression on a target audience — it’s very rare to get that many people in one location at the same time, with buying authority no less, all of whom are very interested in products […]

• Contest Factory
• July 11, 2018

The Science of Hashtags: Get the Scoop The creation of hashtags had nothing to do with marketing, advertising, or even social media.  The originator is Chris Messina, a former Google employee who suggested using # to organize and track projects. A tweet dated August 23, 2007 notes Chris’s request to use hashtags — and since […]

• Contest Factory
• July 11, 2018

Learning the Facebook Sales Funnel:  A Must-have for FB Acquisition One of the major difficulties of selling on Facebook is that your results are only as fruitful as the focus you proactively work to make them — meaning that if you don’t understand the Facebook sales funnel and how to guide your customers through it […]