• Contest Factory
• May 19, 2020

As marketers, we understand the power of imagery to elicit emotion and influence consumer behavior. But did you know color is the strongest motivating factor in most purchasing decisions? A study in the Management Decision journal demonstrated that people make decisions within 90 seconds of seeing a product, and color alone contributes up to 90 […]

• Contest Factory
• May 19, 2020

In our previous post, we introduced the power of framing communication– spinning your messaging to make it more effective and relevant for the specific audience you’re targeting. Since our frame of reference dictates what we pay attention to, how we feel, and what actions we take, controlling how you frame your communication will control your […]

• Contest Factory
• April 28, 2020

The numbers speak for themselves: Every year, a higher percentage of B2B marketers experience increased followings, conversion rates, SEO, and sales revenues when they integrate videos into their marketing strategy. In fact, research revealed that 80% of marketers said that video directly helped increase their sales. So clearly you should be incorporating videos into your marketing strategy, but […]

• Contest Factory
• April 28, 2020

 “We make meaning from the world around us by taking a limited number of facts and inferring or assuming other details to be able to make sense of things. Reframing leaves the facts alone but may well challenge the assumptions.”   (Changingminds.org) Framing communication simply means creating new context or “frame” for any given situation […]

• Contest Factory
• March 31, 2020

It’s almost impossible to be 100% ready when a crisis hits. But if you don’t arm your staff with a clear strategy to inform your response, it will most likely be too little, too late. Or worse, you’ll end up creating a bigger disaster than the one you were responding to. Here are 5 essentials […]

• Contest Factory
• March 31, 2020

It’s no secret that giving people a chance to win a contest or free product is a proven tactic to increase engagement on social media channels. The challenge is finding ways to stand out in the flurry of digital content. Here are 7 fun, creative contest ideas to get your customers in the game, your […]

• Contest Factory
• March 10, 2020

How to Write a Press Release & Get it Picked Up Press releases are great tools for getting local media attention.  Pending your product or service, you may even want to target national media outlets.  Because your target audience is a media outlet, this means that you need to appeal to them in a way […]

• Contest Factory
• March 10, 2020

Google Ads, formerly known as Adwords is the closest point of the sales funnel to conversion you can get. Google reports that 50% of all searches result in a physical store visit, website visit, or phone call within 1 hour of a user searching what they are looking for.  As reported from a former Microsoft […]

• Contest Factory
• February 18, 2020

Now that we have begun a new decade, some of the challenges in business is how to increase Instagram engagement to help your business thrive. There are a multitude of brands competing for people’s attention and now with Instagram’s new ultra-smart-algorithm it is going to be even harder to increase Instagram engagement.  Before we dive […]

• Contest Factory
• February 18, 2020

Getting more traffic to your website is something that all marketers have as a measurable goal.  In fact, in 2019 there was 2.6 billion spent on lead generation in total.  This means offline sources as well, but online is a pretty big piece of the pie.  And we all know there are ways to get […]