• Contest Factory
• July 6, 2015

Contest and Sweepstakes by Goslings Rum Gosling’s and the Bermuda Tourism Authority [BTA] said they are “collaborating to push the potential for North American consumers to purchase two of Bermuda’s greatest exports this summer – tourism and Gosling’s Rum.”  They knew a photo contest and sweepstakes approach would lead to viral as their clientele has that […]

• Contest Factory
• July 2, 2015

The curtains have closed and marketers have bid adieu to the neon lights of Las Vegas. During the last week of February, practitioners, academics and executives from around the world converged at MarketingSherpa Email Summit 2015. Some had attended previous Summit events, but for others, it was a brand new experience. We heard tactical advice […]