The use of visual search technology continues to surge to the point that 74% of online shoppers believe traditional keyword searches are no longer effective for finding the best results. Bottom line, if you want to stay ahead of the game, you need to find ways to integrate visual search into your marketing approach. Here is how […]
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According to marketing mastermind, Gerald Zaltman, 95% of purchase decisions are dictated by our subconscious, which makes understanding what is going on in your customers’ minds imperative to affecting their behavior and experience. This is where neuromarketing comes in. Neuromarketing is essentially the study of neuroscience, behavioral economics, and social psychology, using biometric measurement tools- such as eye-tracking, facial coding, FMRI […]
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Webinar marketing via online events is a powerful resource to attract, educate, and convert new clients. Research shows that just one webinar can generate over 1,000 leads! But with the growing number of online events, how do you convince interested prospects that yours is the one not-to-be-missed? Better yet, how do you create an experience that […]
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OTT Video Ad Production Tips & Cheats Streaming media, which now makes up 80% of all internet traffic, has created an unprecedented opportunity for marketers to get OTT video ads in front of their target audience anytime, anywhere, and on any device. Yet many brands are still missing out, overwhelmed with the thought of producing a […]
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Audience Segmentation Facebook continues to be the most profitable social advertising platform, with an average 152% ROI…but only when ad campaigns are deployed effectively. So, what’s the secret to launching a successful Facebook marketing campaign? Landing in front of the right audience. It’s that simple. You will be wasting your precious ad dollars if you are […]
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Great copywriting is the powerhouse of any marketing campaign, and when done right, can ramp up 3 times the amount of leads over other marketing hacks for 62% less cost. Great copywriting provides great content which fuels most of the marketing we do. Regardless of what your official title is, if you are creating content to […]
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With all the hype around digital marketing, many brands have forgotten the power of direct mail. Now, with people spending more time at home, direct mail marketing is not only still relevant, but it could be the best way to reach existing customers and drive new business. In contrast to the dread people feel dealing with […]
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According to Google research, 90% of users switch between 2-4 different devices a day just to complete one task. And since the average person’s attention span hovers around 8 seconds, a customer’s path to purchase can start and end at anytime, anywhere, and on any device. This is why more businesses are switching to omnichannel marketing, to guide […]
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You already know how important SEO and Google SERP ranking are for increasing traffic and conversion rates on your website. You also probably know how frequently Google likes to change its ranking criteria. If you want to come out on top this year, it’s crucial to understand the latest trends and adapt your digital marketing strategy […]
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Let’s be honest, it’s been a rough year for businesses large and small, and the dust hasn’t exactly settled. With all the stress and unknowns, brands need all the help they can get, especially keeping up with engaging, quality content for their social media feeds and marketing campaigns. Fortunately, it’s now not only acceptable but also […]
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