BLOG

Small Businesses Shift Marketing Spend to Digital
  • Contest Factory
  • March 31, 2017

SMB owners move their dollars to Digital Media. US SMBs are planning to spend more on social media marketing in 2017. But it’s not just social channels that are seeing more marketing dollars. According to research from Thrive Analytics, more SMBs plan to invest a bigger portion of their overall marketing budgets in digital formats—thanks, […]

Read More
How a Contest or Giveaway Can Attract Business Prospects
  • Contest Factory
  • December 30, 2016

There are two good reasons to consider giving things away via contests, raffles and giveaways. First, these attract a lot of attention for your business because people / prospects love the idea of getting something for nothing. Second, they create fanfare that you can use to get media.   The main reason businesses hold sweepstakes and […]

Read More
Announcing the Industry’s First Self-Service Instant Win Platform: SpinZone
  • Contest Factory
  • November 22, 2016

Contest Factory is proud to announce the release of SpinZone®, an industry first Self-Service Animated Instant Win Game. At its core, SpinZone was designed to give marketers from all business sizes the opportunity to create fun and engaging instant win game promotions at a fraction of the cost and time normally required. With a user […]

Read More
Top Annoying Social Media Habits To Avoid
  • Contest Factory
  • October 29, 2016

Don’t Be Annoying in Social Media These days, having a stellar social presence is essential for online business growth, but simply creating profiles, getting followers, and posting whatever you want, whenever you want, isn’t enough to get there. There must be strategy, of course, but even when you operate within a strategy, there are a […]

Read More
Four Advantages of a Planned Approach to Digital Maturity by Adobe
  • Contest Factory
  • September 27, 2016

Digital marketing is moving into a new era. First came the era of innovation. Search put consumers in control. Mobile devices set them free. Social networks connected them. With each revolution, technology was invented to create, measure and control new and old ways of reaching the customer. Marketing focused inward as the industry formed and […]

Read More
What is the Difference Between a Sweepstakes, Contests and Instant Win?
  • Contest Factory
  • August 23, 2016

Sweepstakes, Contests and Instant Win: Learn How to WIN Sweepstakes, contests and instant win games are excellent ways to engage your customers, build brand loyalty and gain valuable leads for your business.  While they all seem very similar, there are big differences and it is important that you choose the type of promotion that will […]

Read More
FTC Advertising: Strong Message for Social Media Ads After Lord & Taylor settlement
  • Contest Factory
  • June 8, 2016

FTC Advertising Warning: Heed or Pay NEW YORK (Legal Newsline) – Companies using social media influencers or native advertising to promote their products should pay attention to the settlement between Lord & Taylor and the Federal Trade Commission, New York attorney Adam Z. Solomon says.  FTC Advertising warnings are coming fast and sternly. “In bringing […]

Read More
Here are 6 Other Contest Tools for Smarter Online Contests
  • Contest Factory
  • April 20, 2016

Contest Tools by Contest Factory ContestFactory – Clients use this our online contest tools to create fabulous promotions that get results. We’re a full-service digital advertising company, so this is for a company that wants a lot of leads. We handle all the legal stuff, and even help you get prizes for your contest via […]

Read More
The Scientific Reason Why Bullets Are Bad for Presentations
  • Contest Factory
  • September 18, 2015

You’ve probably heard this advice before: Don’t use bullet points in your presentations. But do you know why presentation design experts are so adamantly opposed to the bullet point format? Here’s the simple, but perhaps surprising, explanation to why bullet points are bad for presentations: Bullet points make information more difficult to remember, especially when the […]

Read More
3 Essential Steps to Clean Up Your Copy
  • Contest Factory
  • July 29, 2015

Copy: Don’t Let Your Land in the Digital Junkyard We are drowning in a sea of clichéd metaphors, expressions, and nonsense words that obfuscate our simpler message. Examine that opening sentence again. “Drowning in a sea” is a tired metaphor. And why did I choose to use “obfuscate” when I could have used “hide” instead? […]

Read More