Conversion rates are like little money multipliers — the more you learn about them, the more you will find yourself daydreaming about their increased efficiency and rolling in a pile of money. While it is tempting to sit and calculate your win fall, you don’t have time for that – you have work to do. […]
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Sweepstake Marketing: The funnel before the funnel Sweepstake marketing is used for a very specific reason, and that reason only; that’s to collect names and emails. While sweepstakes are as old as the day is long, the way we use the data is much different in today’s technology climate. Marketers used to have to use […]
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Google is a profound product development company with a vast set of products and services that most folks cannot keep track of. Google constantly tests, innovates, evolves, and levels up technology. To that end, they also end of life products and services that did not provide enough impact to continue supporting – anyone recall Google+? […]
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The job of the marketing and advertising executive has managed to become exponentially more complicated from the days before the internet. We used to rely solely on ad agencies with special tools and expensive access to data — now all of these have been made available in-app format because the internet has made it possible. […]
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YouTube ads have been here for a few years, but the integration of detailed targeting and the audience attraction has only recently picked up as a solid methodology to reduce acquisition cost, increase effectiveness, and create a solid forecasting method. A lot of what we know about advertising exists here – and even better when […]
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Media Buying Efficiencies Explained Media buying has been an emotional rollercoaster for the past decade. There has been more data, legislation, transparency, purchasing philosophies, methodologies, and platforms that have molded the industry over the past 10 years. While television glamorizes ad agencies like Mad Men, they never show the behind the scenes scientist running the […]
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Apps is short for applications, which we all know have been around since software was created. After all Microsoft Office is an application just like Word Perfect is a former application we used for word processing in 1992. Apps are the new hip term for software and have altered the colloquial definition for such software […]
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eMail Platform Selection: What’s the Right Size? Every brand should have email marketing for both pre-sales, post-sales as well as transactional emails confirming the purchase and shipping. Determining which email platform is right for your brand is quite the daunting task as you see the matrix above has hundreds of options for email service providers; […]
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Marketing Trends That Deliver Conversions Own Your Customer Google has announced it will stop using cookies in early 2022; this will devastate marketers much like the removal of search terms from GA. However, Google did not disappoint there, rather redirected to search console. The future of targeted advertising is looking grim if you are not ready for […]
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Advertising has become more complicated and technical at best as we approach 2022. Privacy laws have become more stringent and it’s becoming more difficult to track the effectiveness of your advertising. Or that’s what all of the noise is saying – funny enough when we hear noise, we get to work to ensure that it’s […]
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