How to Write a Press Release & Get it Picked Up Press releases are great tools for getting local media attention. Pending your product or service, you may even want to target national media outlets. Because your target audience is a media outlet, this means that you need to appeal to them in a way […]
Google Ads, formerly known as Adwords is the closest point of the sales funnel to conversion you can get. Google reports that 50% of all searches result in a physical store visit, website visit, or phone call within 1 hour of a user searching what they are looking for. As reported from a former Microsoft […]
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Now that we have begun a new decade, some of the challenges in business is how to increase Instagram engagement to help your business thrive. There are a multitude of brands competing for people’s attention and now with Instagram’s new ultra-smart-algorithm it is going to be even harder to increase Instagram engagement. Before we dive […]
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Getting more traffic to your website is something that all marketers have as a measurable goal. In fact, in 2019 there was 2.6 billion spent on lead generation in total. This means offline sources as well, but online is a pretty big piece of the pie. And we all know there are ways to get […]
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Top 10 Must-Attend Digital Marketing Conferences of 2020 A new decade is upon us and it’s time to begin planning which Digital Marketing Conferences you should attend that will help your business get to the next level. Digital marketers love seminars, conventions, conferences, and summits as they are obsessed with the internet and trends. Unless […]
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What Social Media is Right for Your Business? With the advent of social media platforms becoming more valuable and essential in business for 2020, it is hard to decipher the many networks and determine what is right for your business. Social media can play a major role in the success of your marketing media strategy […]
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B2B (business-to-business) marketing is very different from B2C marketing. Where B2C markets directly to the consumer,B2B markets directly to other businesses such as small, medium, or large (enterprise) companies, which in turn sell to their customers such as distributors, VARs (value-added reseller), or direct mail businesses. Since the B2B business model is so complex and […]
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Marketing Principles Your Brand Will Thrive With In every discipline there are basic fundamentals, or principles, to follow that can help make your business more successful. Marketing principles, be it traditional or digital, is a discipline in itself. The key seven principles to follow when marketing a product or service are as follows: People, Product, […]
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In the past few years, social media has exploded in the business world and is sure to continue to see dramatic increases in the years ahead. According to Statista, there are expected to be over 3.02 billion users of one or more social media platforms by 2021. Keeping this rapid growth in mind, North America […]
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Every B2B company knows how to acquire leads, but many of those companies don’t have a follow-up plan, or a talented sales rep that’s able to convert leads into customers and sales. Approximately 79% of leads are never converted to sales, with many of them not even followed-up. When this happens, your company misses out […]
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