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How to Leverage the Value of Contest Submissions
  • Contest Factory
  • December 5, 2017

Contest Submission Value Hosting a contest through your business is a great way to get new leads that you can convert into customers. However, unless you know what to do with these leads, you will never convert them into sales. If these leads are never converted, then they do no good for your company.   […]

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How to Generate Leads by Hosting a Sweepstakes
  • Contest Factory
  • November 1, 2017

Lead generation is a huge part of growing your business. While lead generation is one of the best ways for a business to get more customers, it is also an area where many companies struggle. There are many ways to generate leads and one very effective way is through hosting a sweepstakes.   How Sweepstakes […]

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FTC: Social Media Influencers and Brands Must Disclose Ties
  • Contest Factory
  • April 27, 2017

On April 19, 2017, the Federal Trade Commission issued warnings to more than 90 brands and “influencers” that their social media posts should more clearly and conspicuously disclose brand connections. The warning letters follow petitions filed by consumer advocacy groups aimed at influencer advertising on Instagram. The FTC’s warning letters show that the agency is […]

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Small Businesses Shift Marketing Spend to Digital
  • Contest Factory
  • March 31, 2017

SMB owners move their dollars to Digital Media. US SMBs are planning to spend more on social media marketing in 2017. But it’s not just social channels that are seeing more marketing dollars. According to research from Thrive Analytics, more SMBs plan to invest a bigger portion of their overall marketing budgets in digital formats—thanks, […]

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How a Contest or Giveaway Can Attract Business Prospects
  • Contest Factory
  • December 30, 2016

There are two good reasons to consider giving things away via contests, raffles and giveaways. First, these attract a lot of attention for your business because people / prospects love the idea of getting something for nothing. Second, they create fanfare that you can use to get media.   The main reason businesses hold sweepstakes and […]

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Announcing the Industry’s First Self-Service Instant Win Platform: SpinZone
  • Contest Factory
  • November 22, 2016

Contest Factory is proud to announce the release of SpinZone®, an industry first Self-Service Animated Instant Win Game. At its core, SpinZone was designed to give marketers from all business sizes the opportunity to create fun and engaging instant win game promotions at a fraction of the cost and time normally required. With a user […]

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Top Annoying Social Media Habits To Avoid
  • Contest Factory
  • October 29, 2016

Don’t Be Annoying in Social Media These days, having a stellar social presence is essential for online business growth, but simply creating profiles, getting followers, and posting whatever you want, whenever you want, isn’t enough to get there. There must be strategy, of course, but even when you operate within a strategy, there are a […]

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Four Advantages of a Planned Approach to Digital Maturity by Adobe
  • Contest Factory
  • September 27, 2016

Digital marketing is moving into a new era. First came the era of innovation. Search put consumers in control. Mobile devices set them free. Social networks connected them. With each revolution, technology was invented to create, measure and control new and old ways of reaching the customer. Marketing focused inward as the industry formed and […]

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What is the Difference Between a Sweepstakes, Contests and Instant Win?
  • Contest Factory
  • August 23, 2016

Sweepstakes, Contests and Instant Win: Learn How to WIN Sweepstakes, contests and instant win games are excellent ways to engage your customers, build brand loyalty and gain valuable leads for your business.  While they all seem very similar, there are big differences and it is important that you choose the type of promotion that will […]

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