• Contest Factory
• June 9, 2022

People remember 80% of what they hear, read, watch, and experience. Beyond that, 88% of consumers say a brand’s marketing approach has convinced them to buy. Our attention has always been limited, valuable, and scarce. But what distinguishes the present day is that technological advances have made an overwhelming amount of information available, strategically aimed […]

• Contest Factory
• June 9, 2022

Contest marketing is an effective way to promote your business, brand, product, service, or event. It’s also a great way to generate leads for your business. The reason contest marketing is so successful is due to how our brain works – gamification makes contests fun for the buyer and provides that addictive experience you feel […]

• Contest Factory
• May 17, 2022

What Exactly is a Marketing Campaign? Let’s start with the basics of identifying what a marketing campaign is and why organizations use them to drive their goals forward.  A marketing or advertising campaign is a media initiative to support a global organizational goal through strategic messaging, imagery, and actions.  This initiative is then rolled out […]

• Contest Factory
• May 17, 2022

LinkedIn Advertising: The Ultimate B2B Guide to Conversions LinkedIn Advertising is one of the most powerful tools you will use in the B2B market space. While this has been used by sales folks to troll by hand and seek out those specific C-suite titles they would like to contact, now LinkedIn has incredibly insightful marketing […]

• Contest Factory
• April 28, 2022

Marketing conferences are making a comeback; the long-awaited reprieve from COVID is shining through.  In person conferences are starting to be acceptable to many businesses and industries; don’t get left behind this year while folks are gathering for the 1st time in two years to share successes, pivots, fails, and new best practices that have […]

• Contest Factory
• April 28, 2022

Retail Marketing Technology Advances Retail Marketing has seen oodles of technology advances that while these solutions existed, the demand and landscape was not making it standard in retail stores, nor did retailers understand how much this would impact their bottom line with net new sales and happier customers.  Let us share with you a few […]

• Contest Factory
• April 12, 2022

This single focus fuels almost every single piece of marketing you do.  Copywriting is one of the most complicated and most compensated jobs in the industry due to just how powerful words are.  Words matter and advertising works. Add in that a picture is worth a thousand words and we have storytelling at its best.  […]

• Contest Factory
• April 12, 2022

There are so many systems and technologies available to businesses today that it’s often difficult to find your focus in the right places.  You may find yourself pouring over technology reviews for hours and deciding on your tech stack and how to implement without considering significant value propositions.  A real tech stack that meets your […]

• Contest Factory
• March 15, 2022

It’s commonly accepted these days that personalization impacts your customer experience all the way to conversion.  However, we often forget just how important some of this commonly accepted knowledge is; more personalization on your website could lead to substantially increased conversion rate.  The difference between 3 personalized pages and 10 personalized pages shows an 18X […]

• Contest Factory
• March 15, 2022

  Social Media KPIs Explained Measuring your social success is as important as any other marketing initiative – you must know what works to determine how much to put towards this marketing initiative and investment; from people power to ad budget, you want to ensure you are striking where you need to with the proper […]