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Direct Marketing: Content is Still the King
  • Contest Factory
  • August 30, 2018

Direct Marketing is ALIVE and WELL Direct marketing has been around for as long as the marketing business itself, and despite what you may have heard, it’s every bit as powerful as it ever was. According to one recent study, the average direct marketing household response rate is about 5.1%. Paid search comes in at just […]

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Conversion Rate Optimization
  • Contest Factory
  • August 7, 2018

Conversion Rate Optimization: Watch the Digits Add Up Any seasoned eCommerce veteran can tell you that traffic volume and conversion rates are often two entirely different things. Getting people to your site is one thing, but convincing them to make a purchase is something else entirely. Therefore, if you really want to make sure that […]

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SEO for Conversion: Get Ranked and Close the Deal
  • Contest Factory
  • August 6, 2018

SEO for Conversion:  Who Knew! At its core, SEO or ‘search engine optimization’ is all about generating organic traffic — meaning that your site gets to rank highly in search engines for relevant queries WITHOUT you needing to pay for that prominent placement. This status is earned via several ‘white hat’ SEO techniques, all of […]

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I Want My LTV: Lifetime Value for Trade Show Customers
  • Contest Factory

Trade Show LTV:  Uncover the Mystery For many businesses, trade shows are still an incredibly valuable way to make a positive impression on a target audience — it’s very rare to get that many people in one location at the same time, with buying authority no less, all of whom are very interested in products […]

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Hashtag Science
  • Contest Factory
  • July 11, 2018

The Science of Hashtags: Get the Scoop The creation of hashtags had nothing to do with marketing, advertising, or even social media.  The originator is Chris Messina, a former Google employee who suggested using # to organize and track projects. A tweet dated August 23, 2007 notes Chris’s request to use hashtags — and since […]

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The Sale at the End of the Funnel: Tips for Facebook Ad Success
  • Contest Factory

Learning the Facebook Sales Funnel:  A Must-have for FB Acquisition One of the major difficulties of selling on Facebook is that your results are only as fruitful as the focus you proactively work to make them — meaning that if you don’t understand the Facebook sales funnel and how to guide your customers through it […]

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5 Gamification Campaigns that Tipped the Scales
  • Contest Factory
  • July 10, 2018

Case Studies for Gamification that Will Make You a Believer Gamification is more than just a modern-day trend or passing fad — it may very well be one of the most important opportunities that you have access to as a marketer today. In fact, there are five core gamification campaigns from recent memory that absolutely […]

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10 Content Formats Consumers Crave
  • Contest Factory
  • June 25, 2018

Content Formats that Don’t Get Scrolled Past Content marketing is undeniably popular, but at the same time it’s often so varied that many people aren’t sure where to begin. Gone are the days where content marketing simply involved writing a lengthy blog post. These days, there are a wide range of different content formats that […]

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Lead Generation & Gamification: Are Games the Key Riches?
  • Contest Factory

Lead Generation with Gamification:  Easier than You Think One of the most important things to understand about lead generation is that when you ask your prospects for their contact information, you’re ultimately asking them for a lot more than just a name, phone number, address, or email address. You’re also asking for something very valuable […]

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Gamify Your Social Media and Cash in on Engagement
  • Contest Factory

Gamify Your Social Media and Cash in on Engagement! If you made a list of the most powerful marketing tools that you have at your disposal, “gamification” and “social media” would probably be the two entries right at the top. With that in mind, there is absolutely no reason why these two must be mutually […]

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