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How to Design and Use an Effective Lead Funnel
  • Contest Factory
  • May 16, 2023

Every business needs customers, but how do you find the customers who need your product or service and convert them from potential leads into loyal customers? You need a lead funnel. Lead generation and brand awareness are two strategies at the very top of a lead funnel to draw in your target audience and keep them engaged […]

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Local SEO: The Ultimate Guide
  • Contest Factory
  • April 25, 2023

Local SEO Guide Learning SEO on a local level is a completely different animal than learning global SEO – and often when you do accidentally rank for global SEO, it’s a detriment to your business as you now have folks looking for you to provide a service that you legally may not be able to […]

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Master Facebook Custom Audiences for CRO
  • Contest Factory
  • April 25, 2023

Facebook custom audiences are a targeting feature that allows businesses to create a specific audience based on their existing customer data. Custom audiences can be created using a variety of sources, such as email addresses, phone numbers, website visitors, and engagement with Facebook and Instagram content. By using custom audiences, businesses can deliver targeted ads […]

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Influencer Marketing: How to Do it Right
  • Contest Factory
  • April 4, 2023

Marketing has certainly been through a revolution ever since the internet hit the internet! Entrepreneurs were unleashed to dream, design, build, and market their masterpieces. Adding web 2.0 provided further mind-blowing opportunities for the technology-hungry audience growing globally. This rise of individual ability to make a name and breakthrough big brands advertising has never been […]

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Meta Pixel: The Ultimate Guide
  • Contest Factory
  • April 4, 2023

Leveraging the Meta Pixel for Conversion The Meta pixel is a piece of code that can be added to a website to track user behavior and conversions on that site. It allows advertisers to track the actions of users who have interacted with their ads on Facebook and then visited their website, and to use […]

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Loyalty Programs that Move the Needle
  • Contest Factory
  • March 14, 2023

Once your sales funnel has done its job and converted a lead into a customer, how do you encourage them to return? Customer loyalty is good for business because it is much easier to re-engage a previous customer than convert a cold lead into a first-time customer. By focusing on customer loyalty and retention, you keep […]

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50+ eCommerce Statistics You Should Know
  • Contest Factory
  • March 14, 2023

50+ eCommerce Statistics You Should Know Online sales are expected to hit $6.51 trillion this year. It is estimated that by 2040 that 95% of all commerce will occur online. Ensuring you know how to get your piece of the pie is getting even more competitive as the barriers to entry continue to lessen with […]

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The Importance of Target Market Research in Native Campaigns
  • Contest Factory
  • February 21, 2023

While using native campaigns as a marketing strategy is just beginning to gain attention, it is a robust option to diversify marketing budgets. Native advertising and target market research are a powerful combination. Incorporating these strategies can help your business connect with your ideal customer base in a more personal manner than other marketing efforts. […]

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5 Tips to Boost Customer Experience with Virtual Badges
  • Contest Factory
  • February 21, 2023

Businesses of all sizes and verticals strategically use marketing to expand their reach. Today, gamification marketing and contests are becoming more and more popular to attract customers, especially through the use of virtual rewards and badges. Contest Factory’s gamification marketing services offer many solutions to common customer pain points, including the implementation of virtual badges. […]

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2023 Marketing Initiatives: Adapting to the Changing Values of Customers
  • Contest Factory
  • January 25, 2023

2023 Marketing Initiatives: Adapting to the Changing Values of Customers When you consider what marketing covers, you often don’t recognize how far the marketing reach is. It is everything that influences a customer – it reaches far beyond advertising. It’s the entire experience of brand, pricing, customer service, engaging experience, and more. After the most […]

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Engage Your Customers with Gamification and You Will Have Them Lining Up for More!

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