If you are still waiting to see if Snapchat is worth adding to your marketing mix, these numbers should convince you- it’s time to snap to it! Latest Snapchat Stats: Active Daily Snapchat Users grew by 39 million (20%) between Q4 2019 and Q1 2020 An average of 210 million people in the world use […]
The pandemic has dramatically shifted consumer behavior online, leaving brands scrambling to revise their digital marketing strategies. But as we brace ourselves for a marathon recovery, it’s time to switch from survival mode to a longer-term approach that will outlast the virus. Here are 4 online marketing strategies successful brands are using to navigate the […]
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Practical & Tactical Webinar Tips: How to bring the crowds in Webinars are the new black in 2020. B2C and B2B are killing it alike with raving fan-like attendance. People are consuming content at incredible rates while sheltering in place. There is something to be said about the mind needing distractions whether its learning or […]
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As the post-pandemic dust starts to settle, one thing is very clear; at present, and for the unforeseeable future, large-scale, live events are becoming a thing of the past. But this isn’t necessarily a bad thing. In fact, going virtual might be the very thing that puts you at the top of your game. Learn […]
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Digital marketing experts estimate the average American sees between 5,000 to 10,000 ads a day. These numbers could make anyone trying to create eye-catching messaging feel like a shot in the dark. But don’t lose heart, you have the power of the mind- the unconscious mind. Here are a few science-backed tricks that will have your customers […]
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Imagine you went into the dentist for your 6-month cleaning and your x-rays revealed a minor gum condition that required surgery. The dentist tells you not to worry- it’s painless and only 2 out of 100 patients lose half their teeth post-surgery. He keeps talking, but all you can do is picture yourself with no teeth […]
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As marketers, we understand the power of imagery to elicit emotion and influence consumer behavior. But did you know color is the strongest motivating factor in most purchasing decisions? A study in the Management Decision journal demonstrated that people make decisions within 90 seconds of seeing a product, and color alone contributes up to 90 […]
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In our previous post, we introduced the power of framing communication– spinning your messaging to make it more effective and relevant for the specific audience you’re targeting. Since our frame of reference dictates what we pay attention to, how we feel, and what actions we take, controlling how you frame your communication will control your […]
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The numbers speak for themselves: Every year, a higher percentage of B2B marketers experience increased followings, conversion rates, SEO, and sales revenues when they integrate videos into their marketing strategy. In fact, research revealed that 80% of marketers said that video directly helped increase their sales. So clearly you should be incorporating videos into your marketing strategy, but […]
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“We make meaning from the world around us by taking a limited number of facts and inferring or assuming other details to be able to make sense of things. Reframing leaves the facts alone but may well challenge the assumptions.” (Changingminds.org) Framing communication simply means creating new context or “frame” for any given situation […]
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