With all the hype around digital marketing, many brands have forgotten the power of direct mail. Now, with people spending more time at home, direct mail marketing is not only still relevant, but it could be the best way to reach existing customers and drive new business. In contrast to the dread people feel dealing with […]
According to Google research, 90% of users switch between 2-4 different devices a day just to complete one task. And since the average person’s attention span hovers around 8 seconds, a customer’s path to purchase can start and end at anytime, anywhere, and on any device. This is why more businesses are switching to omnichannel marketing, to guide […]
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You already know how important SEO and Google SERP ranking are for increasing traffic and conversion rates on your website. You also probably know how frequently Google likes to change its ranking criteria. If you want to come out on top this year, it’s crucial to understand the latest trends and adapt your digital marketing strategy […]
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Let’s be honest, it’s been a rough year for businesses large and small, and the dust hasn’t exactly settled. With all the stress and unknowns, brands need all the help they can get, especially keeping up with engaging, quality content for their social media feeds and marketing campaigns. Fortunately, it’s now not only acceptable but also […]
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If you thought email marketing was a thing of the past, check out the latest stats: 89% of marketers use email as the primary tool for generating leads 86% of professionals prioritize email for networking 72% of customers prefer email for business communication Emails are the most opened and clicked form of direct marketing out there and the most cost-effective, with an average $52 ROI […]
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“Whether viewed on a connected TV set at home, on a streaming device at the gym, or on a desktop at work, video content remains an advertiser’s most powerful tool to connect with audiences, wherever, whenever, and however they may be watching.” – IAB – Interactive Advertising Bureau Since over the top media is […]
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Google Analytics 4 is now available with powerful new features to help brands capture more nuanced customer data across devices and the web. But there’s a catch- you have to know what the features are before you can use them to your advantage. “4 out of 5 executives say that generating insights using analytics is critical to […]
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We all know that growing our social media presence is the linchpin of increasing brand awareness, traffic, and conversion rates. And I’m sure you’ve figured out that increasing your social following and engagement takes much more work than just posting at random, tagging a few folks, and calling it a day. But instead of obsessing […]
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Love it or hate it, search engine optimization (SEO) is hands down the best way to drive traffic to your website, broaden your audience, and increase your sales. The reason it’s the best is that you OWN this – you are not buying your spot over and over again like you do with advertising. You […]
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To say that OTT is on the rise in 2020 is an understatement. In fact, eMarketer predicts that by 2021, 73.1% of U.S. internet users will be using an OTT video service in some capacity. This is good news for marketers who are delivering ads through online video streaming and a huge incentive for those […]
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