• Contest Factory
• September 1, 2020

COVID-19’s abrupt and extreme impact on consumer behavior forced most businesses into a state of sink or swim, with many still barely staying afloat. But even as the virus continues to spread and the economy pushes on, some brands are discovering the pandemic’s silver lining: with crisis comes opportunity. See how these businesses mastered the […]

• Contest Factory
• September 1, 2020

With all the data consumers are bombarded with on a daily basis, making sure your content gets noticed can feel next to impossible. We all know that photos and images are the most effective way of capturing viewers’ attention (humans process visuals 60,000 times faster than text!!), but how do we go about integrating them […]

• Contest Factory
• August 4, 2020

If you are still waiting to see if Snapchat is worth adding to your marketing mix, these numbers should convince you- it’s time to snap to it! Latest Snapchat Stats: Active Daily Snapchat Users grew by 39 million (20%) between Q4 2019 and Q1 2020 An average of 210 million people in the world use […]

• Contest Factory
• August 4, 2020

The pandemic has dramatically shifted consumer behavior online, leaving brands scrambling to revise their digital marketing strategies. But as we brace ourselves for a marathon recovery, it’s time to switch from survival mode to a longer-term approach that will outlast the virus.  Here are 4 online marketing strategies successful brands are using to navigate the […]

• Contest Factory
• July 7, 2020

Practical & Tactical Webinar Tips: How to bring the crowds in Webinars are the new black in 2020. B2C and B2B are killing it alike with raving fan-like attendance. People are consuming content at incredible rates while sheltering in place.  There is something to be said about the mind needing distractions whether its learning or […]

• Contest Factory
• July 7, 2020

As the post-pandemic dust starts to settle, one thing is very clear; at present, and for the unforeseeable future, large-scale, live events are becoming a thing of the past. But this isn’t necessarily a bad thing. In fact, going virtual might be the very thing that puts you at the top of your game. Learn […]

• Contest Factory
• June 9, 2020

Digital marketing experts estimate the average American sees between 5,000 to 10,000 ads a day. These numbers could make anyone trying to create eye-catching messaging feel like a shot in the dark. But don’t lose heart, you have the power of the mind- the unconscious mind. Here are a few science-backed tricks that will have your customers […]

• Contest Factory
• June 9, 2020

Imagine you went into the dentist for your 6-month cleaning and your x-rays revealed a minor gum condition that required surgery. The dentist tells you not to worry- it’s painless and only 2 out of 100 patients lose half their teeth post-surgery. He keeps talking, but all you can do is picture yourself with no teeth […]

• Contest Factory
• May 19, 2020

As marketers, we understand the power of imagery to elicit emotion and influence consumer behavior. But did you know color is the strongest motivating factor in most purchasing decisions? A study in the Management Decision journal demonstrated that people make decisions within 90 seconds of seeing a product, and color alone contributes up to 90 […]

• Contest Factory
• May 19, 2020

In our previous post, we introduced the power of framing communication– spinning your messaging to make it more effective and relevant for the specific audience you’re targeting. Since our frame of reference dictates what we pay attention to, how we feel, and what actions we take, controlling how you frame your communication will control your […]