Marketing Trends You Need to Know About Media has become so fractionalized since the evolution of web 2.0 – since then it’s been a superhighway of innovation, practically impossible to keep up with a small marketing team. We’ve gathered the top 5 marketing trends of 2022 that you should invest time in researching and employing. […]
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Retail Self-service solutions are proving valuable. Self-service solutions became a necessity during the pandemic, but now they are a customer preference and indispensable. If you did not add self-service to your retail tech stack, you are missing the boat. Self-service solutions are not limited to self-checkout. There are a myriad of solutions that shoppers have […]
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How to Create a Customer Journey Map in 2022 While most companies get the strategic value of optimizing the customer experience (CX), far too few go through the process of breaking down what a good customer experience looks like from the vantage point of their actual customers. This is why the customer journey map exists […]
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Making Your Podcast Successful Through Distribution You finally took the leap. You created a podcast that you hope will contribute something unique and meaningful for the masses (or at least those in your targeted niche). And if you have not gotten your podcast off the ground yet, our friends at Forbes have the perfect guide […]
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Media Buying Platforms that Deliver Results With the evolution of media buying, there is a lot of noise in how and where to buy your media. Although there is a proliferation in available supply side inventory made available to demand side channels, there are still so many options to choose from and knowing who all […]
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The Media Buying Evolution Delivers Big Wins Long gone are the days of Don Draper of Mad Men drumming up wild creative plans with just the right panache and a little bit of this intrigue and a little bit of that fantasy to solve your advertising needs. While creative is certainly important in your media […]
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The customer experience has become more and more central to many marketing executives focus. As customer behavior has evolved with technology, customers are showing their preferences through market share. They will go that extra mile out of their way to access the restaurant with the technology they prefer – from self-order, self-checkout to extremely customized […]
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Instagram is the Fastest Growing Platform for SMBs Instagram is an online photo sharing app that allows users to share photos and videos with friends and followers. It was created by Kevin Systrom and Mike Krieger in 2010. Since this time, the service now boasts over 1.21 billion monthly active users worldwide, accounting for 28% […]
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Why You Need World Class Email Marketing Email Marketing is one of the fastest ways to grow your business. Once you have a prospect or customer’s email, it’s practically free to market to them. You need to decide with honor how you will handle this immense responsibility because if you abuse it, you most likely […]
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Why Your Enterprise Business Needs Compelling Video Video marketing has become an important part of many companies’ strategies; with YouTube reporting over 2 billion videos are watched a day – no one wants to miss out on that. From product demonstrations to customer testimonials, there are plenty of reasons why this medium should be used […]
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