• Contest Factory
• February 8, 2022

Google is a profound product development company with a vast set of products and services that most folks cannot keep track of.  Google constantly tests, innovates, evolves, and levels up technology.  To that end, they also end of life products and services that did not provide enough impact to continue supporting – anyone recall Google+?  […]

• Contest Factory
• February 8, 2022

The job of the marketing and advertising executive has managed to become exponentially more complicated from the days before the internet.  We used to rely solely on ad agencies with special tools and expensive access to data — now all of these have been made available in-app format because the internet has made it possible. […]

• Contest Factory
• January 19, 2022

YouTube ads have been here for a few years, but the integration of detailed targeting and the audience attraction has only recently picked up as a solid methodology to reduce acquisition cost, increase effectiveness, and create a solid forecasting method.  A lot of what we know about advertising exists here – and even better when […]

• Contest Factory
• January 19, 2022

Media Buying Efficiencies Explained Media buying has been an emotional rollercoaster for the past decade. There has been more data, legislation, transparency, purchasing philosophies, methodologies, and platforms that have molded the industry over the past 10 years.  While television glamorizes ad agencies like Mad Men, they never show the behind the scenes scientist running the […]

• Contest Factory
• December 21, 2021

Apps is short for applications, which we all know have been around since software was created. After all Microsoft Office is an application just like Word Perfect is a former application we used for word processing in 1992.  Apps are the new hip term for software and have altered the colloquial definition for such software […]

• Contest Factory
• December 21, 2021

eMail Platform Selection: What’s the Right Size? Every brand should have email marketing for both pre-sales, post-sales as well as transactional emails confirming the purchase and shipping.  Determining which email platform is right for your brand is quite the daunting task as you see the matrix above has hundreds of options for email service providers; […]

• Contest Factory
• November 30, 2021

Marketing Trends That Deliver Conversions Own Your Customer Google has announced it will stop using cookies in early 2022; this will devastate marketers much like the removal of search terms from GA. However, Google did not disappoint there, rather redirected to search console. The future of targeted advertising is looking grim if you are not ready for […]

• Contest Factory
• November 2, 2021

Advertising has become more complicated and technical at best as we approach 2022. Privacy laws have become more stringent and it’s becoming more difficult to track the effectiveness of your advertising. Or that’s what all of the noise is saying – funny enough when we hear noise, we get to work to ensure that it’s […]

• Contest Factory
• November 2, 2021

Mastering Google Ads Takes Time Advertising continues to become more and more confusing as the platforms, products, and strategies continue to fragment with new ad agencies and ad products offering to revolutionize your business with greater conversion rates, average order values, and repeat purchases. Business owners’ inboxes are being flogged with legendary stories of lifetime […]

• Contest Factory
• October 31, 2021

Storytelling is powerful – beyond what you may understand.  While it has become popular in marketing to use storytelling to build your brand, this is not new, just being talked about in a new light. Storytelling is as old as it gets and how we find the oldest writings on rocks to tell the stories […]