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Hashtag Science
  • Contest Factory
  • July 11, 2018

The Science of Hashtags: Get the Scoop The creation of hashtags had nothing to do with marketing, advertising, or even social media.  The originator is Chris Messina, a former Google employee who suggested using # to organize and track projects. A tweet dated August 23, 2007 notes Chris’s request to use hashtags — and since […]

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The Sale at the End of the Funnel: Tips for Facebook Ad Success
  • Contest Factory

Learning the Facebook Sales Funnel:  A Must-have for FB Acquisition One of the major difficulties of selling on Facebook is that your results are only as fruitful as the focus you proactively work to make them — meaning that if you don’t understand the Facebook sales funnel and how to guide your customers through it […]

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5 Gamification Campaigns that Tipped the Scales
  • Contest Factory
  • July 10, 2018

Case Studies for Gamification that Will Make You a Believer Gamification is more than just a modern-day trend or passing fad — it may very well be one of the most important opportunities that you have access to as a marketer today. In fact, there are five core gamification campaigns from recent memory that absolutely […]

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10 Content Formats Consumers Crave
  • Contest Factory
  • June 25, 2018

Content Formats that Don’t Get Scrolled Past Content marketing is undeniably popular, but at the same time it’s often so varied that many people aren’t sure where to begin. Gone are the days where content marketing simply involved writing a lengthy blog post. These days, there are a wide range of different content formats that […]

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Lead Generation & Gamification: Are Games the Key Riches?
  • Contest Factory

Lead Generation with Gamification:  Easier than You Think One of the most important things to understand about lead generation is that when you ask your prospects for their contact information, you’re ultimately asking them for a lot more than just a name, phone number, address, or email address. You’re also asking for something very valuable […]

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Gamify Your Social Media and Cash in on Engagement
  • Contest Factory

Gamify Your Social Media and Cash in on Engagement! If you made a list of the most powerful marketing tools that you have at your disposal, “gamification” and “social media” would probably be the two entries right at the top. With that in mind, there is absolutely no reason why these two must be mutually […]

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Unlock the Elusive Viral Marketing Campaign with Social Media Sweepstakes
  • Contest Factory
  • June 7, 2018

Stop the Viral Marketing Chase and Catch it Already! For the last few years, small and medium-sized businesses have been using social media to help empower and improve their digital marketing campaigns. Sites like Facebook, Twitter, Instagram and others have been a way to generate leads, increase brand awareness, encourage customer engagement and more; the […]

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Renewed Customer Loyalty Focus: Set Your Brand Up for Success
  • Contest Factory

Customer Loyalty It goes undisputed among sales and marketing professionals that it is easier to make a sale to an existing customer than it is to sell a product or service to a prospect.  Not only is it easier, it costs less too.  With all this gravy, it’s no surprise that Loyalty Marketing is an […]

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Chatbots: Increase Engagement, Conversion & Profit
  • Contest Factory

Chatbots Explained Simply, Why You Need Them. A chatbot is at its core a computer program designed to mimic the types of actual conversations that humans have all the time. It works based on artificial intelligence (and in a lot of cases, via machine learning and similar techniques) to analyze the words someone uses, get […]

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Marketing Funnel Optimization: Lead Your Customers on a Guided Journey
  • Contest Factory
  • May 22, 2018

Marketing Funnel Optimization Strategy: The marketing funnel is an early rendition of an infographic, bringing data visualization to the science of turning prospects into loyal customers. With only a fraction of today’s population and media, it’s no wonder it was so straight-forward in the 20th century. Now fast-forward to 2018, where understanding the marketing funnel […]

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