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The Importance of Product-Qualified Leads
  • Contest Factory
  • August 1, 2023

Lead qualification strategies work to reach the right customers and get them to buy. Product-qualified leads take a product-forward approach to lead qualification, building strategies that help potential customers not only find and engage with your product or service but effectively sell themselves on the benefits. By utilizing a product-qualified lead strategy, businesses can maximize […]

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Tracking Offline Conversions: The Ultimate How To
  • Contest Factory
  • August 1, 2023

Capturing the Walk-in Retail Customer: Offline Conversions Learn how to optimize performance by tracking all  your performance. Learn how to track your retail or in-person leads and transactions. You will never track 100% with current legal restrictions, though tracking as much as possible will give you the best possible outcome for repeating excellent performance and […]

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How to Set up a Customer Referral Program That Works
  • Contest Factory
  • July 6, 2023

How to Set up a Customer Referral Program That Works Word of mouth remains a valuable marketing tool, so you should learn how to set up a customer referral program that encourages loyal customers to recommend your business. Studies report that up to 94% of satisfied customers would recommend your business to family, friends, and […]

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Contest Marketing: See How the Big Brands Win
  • Contest Factory
  • July 6, 2023

Contest Marketing Contest marketing is quite widespread among big and small brands alike. Offering a reward for your information is more successful than you may have ever considered. There are two particular reasons for this. The first is that contest marketing provides intermittent reinforcement, which has proven to be the most psychologically motivating and addictive. […]

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2023 Top Growth Hacking Strategies
  • Contest Factory
  • June 6, 2023

As digital marketing has dominated general marketing initiatives in the past couple of decades, there have been new emerging efforts in marketing, coined, growth hacking.  Growth hacking is the process of identifying the most efficient method of traffic through untested methods. This is where marketers and coders develop their own hypotheses and methods to find […]

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How to Accelerate Your Pipeline
  • Contest Factory
  • June 6, 2023

Accelerating Your Sales Pipeline Imagine having a crystal ball that can predict which prospects are most likely to become customers and when. That’s the power of a sales pipeline – a visual roadmap to guide your sales team toward success. This is the foundation for understanding how to address the pipeline and how you can […]

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What is a Funnel Page and How Do You Design One?
  • Contest Factory
  • May 16, 2023

What is a Funnel Page? A funnel page, also known as a landing page or a lead capture page, is a single web page that is designed to guide visitors through a specific sequence of actions, with the goal of converting them into leads or customers. The idea behind a funnel page is to create […]

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How to Design and Use an Effective Lead Funnel
  • Contest Factory
  • May 16, 2023

Every business needs customers, but how do you find the customers who need your product or service and convert them from potential leads into loyal customers? You need a lead funnel. Lead generation and brand awareness are two strategies at the very top of a lead funnel to draw in your target audience and keep them engaged […]

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Local SEO: The Ultimate Guide
  • Contest Factory
  • April 25, 2023

Local SEO Guide Learning SEO on a local level is a completely different animal than learning global SEO – and often when you do accidentally rank for global SEO, it’s a detriment to your business as you now have folks looking for you to provide a service that you legally may not be able to […]

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Master Facebook Custom Audiences for CRO
  • Contest Factory
  • April 25, 2023

Facebook custom audiences are a targeting feature that allows businesses to create a specific audience based on their existing customer data. Custom audiences can be created using a variety of sources, such as email addresses, phone numbers, website visitors, and engagement with Facebook and Instagram content. By using custom audiences, businesses can deliver targeted ads […]

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Engage Your Customers with Gamification and You Will Have Them Lining Up for More!

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