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How Influencer Marketing Can Dramatically Improve Your SEO
  • Contest Factory
  • December 8, 2020

Love it or hate it, search engine optimization (SEO) is hands down the best way to drive traffic to your website, broaden your audience, and increase your sales. The reason it’s the best  is that you OWN this – you are not buying your spot over and over again like you do with advertising. You […]

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Over the Top Marketing (OTT) Reaches New Heights
  • Contest Factory
  • December 8, 2020

To say that OTT is on the rise in 2020 is an understatement. In fact, eMarketer predicts that by 2021, 73.1% of U.S. internet users will be using an OTT video service in some capacity. This is good news for marketers who are delivering ads through online video streaming and a huge incentive for those […]

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Leverage Your Chatbox Marketing Strategy Like a Pro
  • Contest Factory
  • November 17, 2020

Chatbot marketing is no longer the next best trend, it’s now the future of marketing. In fact, it’s predicted that 80% of businesses will have chatbot automation by the end of 2020. The goal of chatbots is simple, but the benefits are many- chatbots automate customer relationships, ultimately providing a way to help you stay connected with customers, […]

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6 Ways to Repurpose Content & Boost Your SEO
  • Contest Factory
  • November 17, 2020

We all know content is king for boosting SEO rankings on Google and other search engines. But who has time to sit down and bust out a new article every week? You have a business to run and life to live, after all.  And this is only one of your many marketing tactics. This is […]

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Reinvigorate your Marketing Persona in 5 Easy Steps
  • Contest Factory
  • October 27, 2020

Like any relationship, communicating effectively with your customer is crucial for a real connection and sustained loyalty.  You may have figured this out when you started marketing your first product / service and how many years of marketing / product evolutions has your brand been through since its origination?  We’ve seen baby companies turn into […]

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10 Social Media Stimulation Tips
  • Contest Factory
  • October 27, 2020

We all know that growing our social media presence is the linchpin of increasing brand awareness, engagement, traffic, and conversion rates. And I’m sure you’ve figured out that increasing your social following and engagement takes much more work than just posting at random, tagging a few folks, and calling it a day. But instead of […]

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Product Launch Checklist: Watch Your New Product Sales Soar
  • Contest Factory
  • September 22, 2020

Launching a new product is one of the most exciting parts of owning a business, but it can also be the most stressful. Arming yourself with a product launch checklist is the best way to stay on course and ensure your product release is only overwhelming as a success. Your product launch checklist will serve as […]

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Re-ignite Your Marketing Strategy with Proven Money Makers
  • Contest Factory
  • September 22, 2020

Is the uphill schlep of building your brand holding you back? A value ladder could be just the thing you need to give your marketing strategy a boost. A value ladder is a series of offers that increase in price and value to incentivize potential buyers on their journey to becoming loyal customers. In a […]

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Retail Therapy: Don’t Leave Your Marketshare on the Table
  • Contest Factory
  • September 1, 2020

COVID-19’s abrupt and extreme impact on consumer behavior forced most businesses into a state of sink or swim, with many still barely staying afloat. But even as the virus continues to spread and the economy pushes on, some brands are discovering the pandemic’s silver lining: with crisis comes opportunity. See how these businesses mastered the […]

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Enchant & Expand Your Audience with Infographics
  • Contest Factory
  • September 1, 2020

With all the data consumers are bombarded with on a daily basis, making sure your content gets noticed can feel next to impossible. We all know that photos and images are the most effective way of capturing viewers’ attention (humans process visuals 60,000 times faster than text!!), but how do we go about integrating them […]

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