Digital Marketing Efficacy MECLABS RESEARCH DIGEST – Volume II, Issue 4 Half of having knowledge is knowing where to find it. We don’t claim to have all the answers, but we do have a team of more than 20 people who’ve conducted primary and secondary research to help make your job a little bit easier. […]
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SUMMARY: United Airlines breaks guitars.How do I know? Social media.A viral video is an anecdotal example of customer response. In this Chart of the Week, we take a look at data from 947 customers to discover how social influencers react to customer experience failures. After you kept doing business with (FAILNAME), which of the […]
Read MoreCrisis Communication in a Viral World Crisis communications is a critical component of any PR program. But social and mobile have changed how that piece operates. Offline crises spread online and vice versa. The digital divide does not exist. A press conference or release alone doesn’t suffice in today’s always connected, on-the-go world where 30 […]
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Promotional Sweepstakes hosted by Contest Factory Corner Store #SHAREAHERO Sweepstakes Heroes lead, heroes heal, heroes serve and heroes save lives. Everyone knows someone that they consider to be a hero, their hero. Those stories are meant to be shared and that’s why Corner Store wants you to share a hero in the #SHAREAHERO Sweepstakes. Your photo […]
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Contest and Sweepstakes by Goslings Rum Gosling’s and the Bermuda Tourism Authority [BTA] said they are “collaborating to push the potential for North American consumers to purchase two of Bermuda’s greatest exports this summer – tourism and Gosling’s Rum.” They knew a photo contest and sweepstakes approach would lead to viral as their clientele has that […]
Read MoreThe curtains have closed and marketers have bid adieu to the neon lights of Las Vegas. During the last week of February, practitioners, academics and executives from around the world converged at MarketingSherpa Email Summit 2015. Some had attended previous Summit events, but for others, it was a brand new experience. We heard tactical advice […]
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