• Contest Factory
• September 18, 2015

You’ve probably heard this advice before: Don’t use bullet points in your presentations. But do you know why presentation design experts are so adamantly opposed to the bullet point format? Here’s the simple, but perhaps surprising, explanation to why bullet points are bad for presentations: Bullet points make information more difficult to remember, especially when the […]

• Contest Factory
• July 29, 2015

Copy: Don’t Let Your Land in the Digital Junkyard We are drowning in a sea of clichéd metaphors, expressions, and nonsense words that obfuscate our simpler message. Examine that opening sentence again. “Drowning in a sea” is a tired metaphor. And why did I choose to use “obfuscate” when I could have used “hide” instead? […]

• Contest Factory
• July 9, 2015

Digital Marketing Efficacy MECLABS RESEARCH DIGEST – Volume II, Issue 4 Half of having knowledge is knowing where to find it. We don’t claim to have all the answers, but we do have a team of more than 20 people who’ve conducted primary and secondary research to help make your job a little bit easier. […]

• Contest Factory
• July 9, 2015

SUMMARY: United Airlines breaks guitars.How do I know? Social media.A viral video is an anecdotal example of customer response. In this Chart of the Week, we take a look at data from 947 customers to discover how social influencers react to customer experience failures.   After you kept doing business with (FAILNAME), which of the […]

• Contest Factory
• July 9, 2015

Crisis Communication in a Viral World Crisis communications is a critical component of any PR program. But social and mobile have changed how that piece operates. Offline crises spread online and vice versa. The digital divide does not exist. A press conference or release alone doesn’t suffice in today’s always connected, on-the-go world where 30 […]

• Contest Factory
• July 6, 2015

Promotional Sweepstakes hosted by Contest Factory Corner Store #SHAREAHERO Sweepstakes Heroes lead, heroes heal, heroes serve and heroes save lives.   Everyone knows someone that they consider to be a hero, their hero.  Those stories are meant to be shared and that’s why Corner Store wants you to share a hero in the #SHAREAHERO Sweepstakes.  Your photo […]

• Contest Factory
• July 6, 2015

Contest and Sweepstakes by Goslings Rum Gosling’s and the Bermuda Tourism Authority [BTA] said they are “collaborating to push the potential for North American consumers to purchase two of Bermuda’s greatest exports this summer – tourism and Gosling’s Rum.”  They knew a photo contest and sweepstakes approach would lead to viral as their clientele has that […]

• Contest Factory
• July 2, 2015

The curtains have closed and marketers have bid adieu to the neon lights of Las Vegas. During the last week of February, practitioners, academics and executives from around the world converged at MarketingSherpa Email Summit 2015. Some had attended previous Summit events, but for others, it was a brand new experience. We heard tactical advice […]