Chatbots Explained Simply, Why You Need Them. A chatbot is at its core a computer program designed to mimic the types of actual conversations that humans have all the time. It works based on artificial intelligence (and in a lot of cases, via machine learning and similar techniques) to analyze the words someone uses, get […]
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Marketing Funnel Optimization Strategy: The marketing funnel is an early rendition of an infographic, bringing data visualization to the science of turning prospects into loyal customers. With only a fraction of today’s population and media, it’s no wonder it was so straight-forward in the 20th century. Now fast-forward to 2018, where understanding the marketing funnel […]
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Gamify Your Point of Purchase and Keep Your Customers Coming Back Marketing is all about getting the right message in front of the right person at the most perfect of moments, yes – but it’s also about the long game. Your efforts to make a deep, meaningful, engaging connection with someone doesn’t end once they […]
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Instagram Prospecting Know-how Instagram has long been an incredibly popular social media platform for businesses, but several recent studies have revealed that it may be even more powerful than people first suspected. Not only do an estimated 71% of businesses heavily use Instagram, but it also has over 200 million monthly active users. But Instagram is ultimately just […]
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10 Ways to Engage Your Audience on Social Media For many brands, social media success will ultimately be dictated by the level of engagement they’re able to create with their audience. What benefit is there to having a million Twitter followers if they never retweet your posts, contact you, or make a purchase? Luckily, generating […]
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To say that trade shows are important to the modern business is something of an understatement. Not only do an estimated 81% of all attendees have buying authority according to one study, but 99% of marketers said that they also got unique value from these types of events that they didn’t get from other marketing opportunities At […]
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Loyalty Marketing If you really want to better understand why loyalty is so important in marketing, all you have to do is look at the following statistic: according to one recent study, the probability of selling to an existing customer is between 60 and 70%. The probably of selling to a new prospect, on the […]
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As a marketer, one of your top priorities is and will always be engagement. It isn’t enough to just get someone to SEE your product/service messaging and imagery. You want them to engage with it. Interact with it. You want it to get their brain functioning at a higher level so that you can instill […]
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Email strategy and copywriting could use improvement, according to a recent survey where consumers revealed reasons why they unsubscribe from emails. Consumers used words like “boring, repetitive,” “same ads in print,” “too focused on company’s needs” and “I don’t trust their email” as reasons why they unsubscribe. Today, I share five copywriting tips to reduce […]
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Branding Tips by Gamification Experts In today’s world, it’s often difficult to really set your brand apart from the competition. People have become saturated with advertisements and the average attention span of a person online has reached new lows. With all of this in mind, it’s time to consider an exciting new approach to branding […]
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