SEO for Conversion: Who Knew! At its core, SEO or ‘search engine optimization’ is all about generating organic traffic — meaning that your site gets to rank highly in search engines for relevant queries WITHOUT you needing to pay for that prominent placement. This status is earned via several ‘white hat’ SEO techniques, all of […]
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Trade Show LTV: Uncover the Mystery For many businesses, trade shows are still an incredibly valuable way to make a positive impression on a target audience — it’s very rare to get that many people in one location at the same time, with buying authority no less, all of whom are very interested in products […]
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The Science of Hashtags: Get the Scoop The creation of hashtags had nothing to do with marketing, advertising, or even social media. The originator is Chris Messina, a former Google employee who suggested using # to organize and track projects. A tweet dated August 23, 2007 notes Chris’s request to use hashtags — and since […]
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Learning the Facebook Sales Funnel: A Must-have for FB Acquisition One of the major difficulties of selling on Facebook is that your results are only as fruitful as the focus you proactively work to make them — meaning that if you don’t understand the Facebook sales funnel and how to guide your customers through it […]
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Case Studies for Gamification that Will Make You a Believer Gamification is more than just a modern-day trend or passing fad — it may very well be one of the most important opportunities that you have access to as a marketer today. In fact, there are five core gamification campaigns from recent memory that absolutely […]
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Content Formats that Don’t Get Scrolled Past Content marketing is undeniably popular, but at the same time it’s often so varied that many people aren’t sure where to begin. Gone are the days where content marketing simply involved writing a lengthy blog post. These days, there are a wide range of different content formats that […]
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Lead Generation with Gamification: Easier than You Think One of the most important things to understand about lead generation is that when you ask your prospects for their contact information, you’re ultimately asking them for a lot more than just a name, phone number, address, or email address. You’re also asking for something very valuable […]
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Gamify Your Social Media and Cash in on Engagement! If you made a list of the most powerful marketing tools that you have at your disposal, “gamification” and “social media” would probably be the two entries right at the top. With that in mind, there is absolutely no reason why these two must be mutually […]
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Stop the Viral Marketing Chase and Catch it Already! For the last few years, small and medium-sized businesses have been using social media to help empower and improve their digital marketing campaigns. Sites like Facebook, Twitter, Instagram and others have been a way to generate leads, increase brand awareness, encourage customer engagement and more; the […]
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Customer Loyalty It goes undisputed among sales and marketing professionals that it is easier to make a sale to an existing customer than it is to sell a product or service to a prospect. Not only is it easier, it costs less too. With all this gravy, it’s no surprise that Loyalty Marketing is an […]
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