10 Ways to Engage Your Audience on Social Media For many brands, social media success will ultimately be dictated by the level of engagement they’re able to create with their audience. What benefit is there to having a million Twitter followers if they never retweet your posts, contact you, or make a purchase? Luckily, generating […]
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To say that trade shows are important to the modern business is something of an understatement. Not only do an estimated 81% of all attendees have buying authority according to one study, but 99% of marketers said that they also got unique value from these types of events that they didn’t get from other marketing opportunities At […]
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Loyalty Marketing If you really want to better understand why loyalty is so important in marketing, all you have to do is look at the following statistic: according to one recent study, the probability of selling to an existing customer is between 60 and 70%. The probably of selling to a new prospect, on the […]
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As a marketer, one of your top priorities is and will always be engagement. It isn’t enough to just get someone to SEE your product/service messaging and imagery. You want them to engage with it. Interact with it. You want it to get their brain functioning at a higher level so that you can instill […]
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Email strategy and copywriting could use improvement, according to a recent survey where consumers revealed reasons why they unsubscribe from emails. Consumers used words like “boring, repetitive,” “same ads in print,” “too focused on company’s needs” and “I don’t trust their email” as reasons why they unsubscribe. Today, I share five copywriting tips to reduce […]
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Branding Tips by Gamification Experts In today’s world, it’s often difficult to really set your brand apart from the competition. People have become saturated with advertisements and the average attention span of a person online has reached new lows. With all of this in mind, it’s time to consider an exciting new approach to branding […]
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Hosting a contest or giveaway is an easy way to get some great leads and introduce new people to your company. However, even with a great sweepstakes idea, if you have bad prizes for your contest then you will not see a lot of traction. Use these three tips to be sure your contest has […]
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To say that video is one of the most powerful (and important) communication channels that we have in the modern era is something of an understatement. According to one study conducted by Hubspot, YouTube mobile video consumption has been rising 100% each year for the last few years. 55% of all people on the Internet […]
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To say that the marketing industry in general is currently at a crossroads is something of a dramatic understatement. According to a 2017 study conducted by the experts at PageFair, 615 million devices around the world now have some type of ad blocking software installed on themi – a number that equals roughly 11% of […]
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One of the best parts about user generated content (UGC) contests is their potential for virality. Having your customers and social media followers share content on their own pages can get your brand in front of a lot of eyes and can sometimes have a snowball effect that ends up getting your brand in front of […]
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