• Contest Factory
• March 19, 2018

Loyalty Marketing If you really want to better understand why loyalty is so important in marketing, all you have to do is look at the following statistic: according to one recent study, the probability of selling to an existing customer is between 60 and 70%. The probably of selling to a new prospect, on the […]

• Contest Factory
• March 16, 2018

As a marketer, one of your top priorities is and will always be engagement. It isn’t enough to just get someone to SEE your product/service messaging and imagery. You want them to engage with it. Interact with it. You want it to get their brain functioning at a higher level so that you can instill […]

• Contest Factory
• March 1, 2018

Email strategy and copywriting could use improvement, according to a recent survey where consumers revealed reasons why they unsubscribe from emails. Consumers used words like “boring, repetitive,” “same ads in print,” “too focused on company’s needs” and “I don’t trust their email” as reasons why they unsubscribe. Today, I share five copywriting tips to reduce […]

• Contest Factory
• February 27, 2018

Branding Tips by Gamification Experts In today’s world, it’s often difficult to really set your brand apart from the competition. People have become saturated with advertisements and the average attention span of a person online has reached new lows. With all of this in mind, it’s time to consider an exciting new approach to branding […]

• Contest Factory
• February 26, 2018

Hosting a contest or giveaway is an easy way to get some great leads and introduce new people to your company. However, even with a great sweepstakes idea, if you have bad prizes for your contest then you will not see a lot of traction. Use these three tips to be sure your contest has […]

• Contest Factory
• February 21, 2018

To say that video is one of the most powerful (and important) communication channels that we have in the modern era is something of an understatement. According to one study conducted by Hubspot, YouTube mobile video consumption has been rising 100% each year for the last few years. 55% of all people on the Internet […]

• Contest Factory
• January 17, 2018

To say that the marketing industry in general is currently at a crossroads is something of a dramatic understatement. According to a 2017 study conducted by the experts at PageFair, 615 million devices around the world now have some type of ad blocking software installed on themi – a number that equals roughly 11% of […]

• Contest Factory
• December 15, 2017

One of the best parts about user generated content (UGC) contests is their potential for virality. Having your customers and social media followers share content on their own pages can get your brand in front of a lot of eyes and can sometimes have a snowball effect that ends up getting your brand in front of […]

• Contest Factory
• December 5, 2017

Contest Submission Value Hosting a contest through your business is a great way to get new leads that you can convert into customers. However, unless you know what to do with these leads, you will never convert them into sales. If these leads are never converted, then they do no good for your company.   […]

• Contest Factory
• November 1, 2017

Lead generation is a huge part of growing your business. While lead generation is one of the best ways for a business to get more customers, it is also an area where many companies struggle. There are many ways to generate leads and one very effective way is through hosting a sweepstakes.   How Sweepstakes […]