Color plays such an important role in human nature and how we react to color. Colors are emotional and can either help your brand stand out from the crowd or negatively impact your message and reputation. Color is what draws your audience in to feel, see, and do what you expect them to do. Understanding […]
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With AI (Artificial Intelligence) gaining speed in 2019 it becomes imperative for businesses to improve their customer service and customer experience. Google, Facebook, Amazon’s Alexa, government agencies, and businesses of all sizes are all embracing new technology tools such as chatbots, RPA, and virtual agents. Chatbots Chatbots are the most common of these tools. Short […]
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Benefits of Trade shows are almost limitless in the B2B market, lets focus, though and show you the gold. For years, trade shows were a staple in almost every company’s budget. Trade shows were the event to showcase new products, technologies, see the competition, and meet with top clients and prospects. There was a time […]
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Conferences are a great place to learn about products, trends, techniques, and industry insights to advance your knowledge in your career and perform better on the job. Though employees love to attend conferences throughout the year, there is only so much time and budget for conferences. With that in mind, this is where webinars raise […]
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As the business landscape continues to become more competitive, businesses are always looking for new ideas to transform their organizations. Businesses look to these new ideas and technologies to help them become more profitable and leap ahead of their competition. The newest and most relevant of these technologies is Artificial Intelligence (AI). One solution AI […]
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Now that your business is growing, you may want to look at advertising on your social media platforms. All of the major social networks offer advertising options. The key is to decide which networks will be a good fit for your business marketing strategy. When beginning to research advertising on social media, you may want […]
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In today’s data-driven thinking, even the way you advertise is changing due to Artificial Intelligence (AI). If you have ever used Google, Siri, or Alexa, you’ve already experienced Artificial Intelligence in action, because whenever you search for something online, AI is there tracking your every search. After searching, you might immediately begin receiving pop-up ads […]
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Artificial Intelligence (AI) has invaded our everyday lives, but it isn’t as scary as most of us thought. AI is actually making our personal lives easier. Businesses are coming up with new ideas on how to use AI to increase customer engagement, drive sales, and make processes easier through chatbots. AI-powered chatbots have seen a […]
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Digital marketing technology has revolutionized the business world quickly in the past 5 years to help create new opportunities. If your business hasn’t yet moved toward embracing digital marketing, you might end up left behind. The basic principles of marketing, such as product messaging and placement to your target market, have not changed in the […]
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Split Testing Basics At its core, split testing is a simple concept that can yield very powerful results when leveraged properly. It’s a technique that allows you to test out and compare different versions of something — be it a website, an ad, a call to action or similar element — to determine which version […]
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