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Google Tag Manager: Why Your Ecommerce Business Needs It
  • Contest Factory
  • January 7, 2019

Google Tag Manager Saves the Day

There are so many different platforms out there that can integrate with your ecommerce site these days that it can be difficult to keep track of them all. Yet that’s exactly what you need to do, not only to keep track of your expanding business, but to also guarantee that you’re offering the highest level of service to your customers.

As your business continues to grow and becomes harder to manage on your own, the Google Tag Manager will quickly become an asset you need. It’s a simple, reliable, and totally free tag management system that allows you to manage anything and everything — all without needing to learn how to code. It will also improve your efforts in a number of core ways that are certainly worth exploring.

The Many Reasons Why You Should Be Using Google Tag Manager

The number one reason why the Google Tag Manager is so beneficial to so many people might be how it facilitates fast deployment of various tracking codes. Not only can new tags be added rapidly in a way that does not actually require code changes to your website, but it’s the perfect tool for marketers because it significantly speeds up launch times for trafficking campaigns by allowing you to test each change yourself, and deploy changes as soon as things are ready.

Under the old process, launching this type of campaign would take one to three weeks — if you were lucky. With the Google Tag Manager, you can cover the same ground in as little as one to three hours.

Another key area that the Google Tag Manager excels in is security. For starters, it’s the perfect way to guarantee that former employees and or agencies no longer can access your site. After a certain level of growth and effort, Google Tag Manager becomes a necessity for ensuring secure access. But more than that, Google automatically scans all tracking scrips and pauses them if they match a domain, IP address or URL associated with malware — thus saving you the hassle of doing it yourself. You can also have complete control over who has access to your accounts and you can easily revoke access with just a few quick clicks of your mouse.

Finally, Google Tag Manager takes a complicated process and makes it as simple as possible by allowing you to create automated tags for clicks and common events, with ad products being just one of many examples. Once you enable a particular “trigger” within the Tag Manager Interface, it will automatically start keeping an eye out for interactions that match that description on a domain. This can include but is not limited to things like clicks, link clicks, form submissions, time spent on a page, and more.

Getting started with the Google Tag Manager is simple. All you need to do is head over to the website, click the “Sign Up For Free” button, input all of the relevant information and click “Create.” The tag manager code is installed in the <head> and <body> sections of your site and at that point, you’re ready to go. It’s a tool so valuable that you’ll soon start to wonder how you were ever able to get by without it.

 

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