Color plays such an important role in human nature and how we react to color. Colors are emotional and can either help your brand stand out from the crowd or negatively impact your message and reputation. Color is what draws your audience in to feel, see, and do what you expect them to do. Understanding […]
Read More
With AI (Artificial Intelligence) gaining speed in 2019 it becomes imperative for businesses to improve their customer service and customer experience. Google, Facebook, Amazon’s Alexa, government agencies, and businesses of all sizes are all embracing new technology tools such as chatbots, RPA, and virtual agents. Chatbots Chatbots are the most common of these tools. Short […]
Read More
As the business landscape continues to become more competitive, businesses are always looking for new ideas to transform their organizations. Businesses look to these new ideas and technologies to help them become more profitable and leap ahead of their competition. The newest and most relevant of these technologies is Artificial Intelligence (AI). One solution AI […]
Read More
Now that your business is growing, you may want to look at advertising on your social media platforms. All of the major social networks offer advertising options. The key is to decide which networks will be a good fit for your business marketing strategy. When beginning to research advertising on social media, you may want […]
Read More
According to a number of recent studies, shopping cart abandonment — that is, a customer who decides to leave an e-commerce transaction before a sale is complete — may be a lot more severe than anyone realized. The total percentage of abandoned shopping carts can range from 50% to 80% depending on the particular study. Equally concerning […]
Read More
Information graphics, better known as infographics, have existed for eons — certainly for longer than the term itself has been around. They’re present throughout history under a wide range of different names, from charts and graphs to the hieroglyphics of ancient times. But regardless of which type of infographic you’re talking about, they’re nothing if […]
Read More
There are so many different platforms out there that can integrate with your ecommerce site these days that it can be difficult to keep track of them all. Yet that’s exactly what you need to do, not only to keep track of your expanding business, but to also guarantee that you’re offering the highest level […]
Read More
E-mail Subject Line Swipe File Many people just don’t realize how important subject lines are within the context of your email marketing efforts until it’s far too late. According to one recent study, a massive 35% of email recipients say that they choose whether to even open an email based on the subject line alone. When […]
Read More
Social Ad Work: How to Optimize Your Facebook Ads Facebook is more than just the most popular social networking site on the Internet. It’s also one of the most dominant marketing platforms in existence, second only to search engine giant Google. If you really want to unlock a better, stronger, and higher return on your […]
Read More
August 2018 Google Update Google recently released another major algorithm update and it’s already set much of the SEO community abuzz. What caused this recent update, what changed, and what can you do about it? This short article will help you quickly get up to speed on the things you need to know. The most […]
Read More
