To say that OTT is on the rise in 2020 is an understatement. In fact, eMarketer predicts that by 2021, 73.1% of U.S. internet users will be using an OTT video service in some capacity. This is good news for marketers who are delivering ads through online video streaming and a huge incentive for those […]
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We all know content is king for boosting SEO rankings on Google and other search engines. But who has time to sit down and bust out a new article every week? You have a business to run and life to live, after all. And this is only one of your many marketing tactics. This is […]
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Launching a new product is one of the most exciting parts of owning a business, but it can also be the most stressful. Arming yourself with a product launch checklist is the best way to stay on course and ensure your product release is only overwhelming as a success. Your product launch checklist will serve as […]
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Is the uphill schlep of building your brand holding you back? A value ladder could be just the thing you need to give your marketing strategy a boost. A value ladder is a series of offers that increase in price and value to incentivize potential buyers on their journey to becoming loyal customers. In a […]
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COVID-19’s abrupt and extreme impact on consumer behavior forced most businesses into a state of sink or swim, with many still barely staying afloat. But even as the virus continues to spread and the economy pushes on, some brands are discovering the pandemic’s silver lining: with crisis comes opportunity. See how these businesses mastered the […]
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With all the data consumers are bombarded with on a daily basis, making sure your content gets noticed can feel next to impossible. We all know that photos and images are the most effective way of capturing viewers’ attention (humans process visuals 60,000 times faster than text!!), but how do we go about integrating them […]
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If you are still waiting to see if Snapchat is worth adding to your marketing mix, these numbers should convince you- it’s time to snap to it! Latest Snapchat Stats: Active Daily Snapchat Users grew by 39 million (20%) between Q4 2019 and Q1 2020 An average of 210 million people in the world use […]
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The pandemic has dramatically shifted consumer behavior online, leaving brands scrambling to revise their digital marketing strategies. But as we brace ourselves for a marathon recovery, it’s time to switch from survival mode to a longer-term approach that will outlast the virus. Here are 4 online marketing strategies successful brands are using to navigate the […]
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Practical & Tactical Webinar Tips: How to bring the crowds in Webinars are the new black in 2020. B2C and B2B are killing it alike with raving fan-like attendance. People are consuming content at incredible rates while sheltering in place. There is something to be said about the mind needing distractions whether its learning or […]
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As the post-pandemic dust starts to settle, one thing is very clear; at present, and for the unforeseeable future, large-scale, live events are becoming a thing of the past. But this isn’t necessarily a bad thing. In fact, going virtual might be the very thing that puts you at the top of your game. Learn […]
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