• Contest Factory
• January 25, 2023

2023 Marketing Initiatives: Adapting to the Changing Values of Customers When you consider what marketing covers, you often don’t recognize how far the marketing reach is. It is everything that influences a customer – it reaches far beyond advertising. It’s the entire experience of brand, pricing, customer service, engaging experience, and more. After the most […]

• Contest Factory
• January 4, 2023

In-person conferences are in demand and coming back strong The live events landscape seemed like it might be forever changed, however the past year proved that untrue. People by nature are eager to be around each other, network, and make business happen. As a result, the in-person conferences are returning rapidly. And some conferences are […]

• Contest Factory
• August 11, 2021

  The average person spends 2.41 hours on social media (up to 4.5 hours for gen z’s and 3.8 hours for millennials). And while we’ve all lost ourselves in the rabbit holes of scrolling Instagram and Pinterest, there are actual psychological reasons underlying why we share the content we do. This information is crucial for brands […]

• Contest Factory
• July 20, 2021

You’ve heard the hype about drip campaigns – how they can keep your sales pipeline full, automatically converting relevant leads into loyal customers with no direct interaction needed on your part. Sound too good to be true? Read on… When done correctly, drip marketing will streamline your sales process into an automated converting machine…but there […]

• Contest Factory
• May 25, 2021

According to marketing mastermind, Gerald Zaltman, 95% of purchase decisions are dictated by our subconscious, which makes understanding what is going on in your customers’ minds imperative to affecting their behavior and experience. This is where neuromarketing comes in. Neuromarketing is essentially the study of neuroscience, behavioral economics, and social psychology, using biometric measurement tools- such as eye-tracking, facial coding, FMRI […]

• Contest Factory
• April 6, 2021

Audience Segmentation Facebook continues to be the most profitable social advertising platform, with an average 152% ROI…but only when ad campaigns are deployed effectively. So, what’s the secret to launching a successful Facebook marketing campaign? Landing in front of the right audience. It’s that simple. You will be wasting your precious ad dollars if you are […]

• Contest Factory
• January 26, 2021

If you thought email marketing was a thing of the past, check out the latest stats: 89% of marketers use email as the primary tool for generating leads 86% of professionals prioritize email for networking 72% of customers prefer email for business communication Emails are the most opened and clicked form of direct marketing out there and the most cost-effective, with an average $52 ROI […]

• Contest Factory
• January 26, 2021

“Whether viewed on a connected TV set at home, on a streaming device at the gym, or on a desktop at work, video content remains an advertiser’s most powerful tool to connect with audiences, wherever, whenever, and however they may be watching.”      – IAB – Interactive Advertising Bureau Since over the top media  is […]

• Contest Factory
• January 5, 2021

Google Analytics 4 is now available with powerful new features to help brands capture more nuanced customer data across devices and the web. But there’s a catch- you have to know what the features are before you can use them to your advantage. “4 out of 5 executives say that generating insights using analytics is critical to […]

• Contest Factory
• December 8, 2020

Love it or hate it, search engine optimization (SEO) is hands down the best way to drive traffic to your website, broaden your audience, and increase your sales. The reason it’s the best  is that you OWN this – you are not buying your spot over and over again like you do with advertising. You […]