The job of the marketing and advertising executive has managed to become exponentially more complicated from the days before the internet. We used to rely solely on ad agencies with special tools and expensive access to data — now all of these have been made available in-app format because the internet has made it possible. […]
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YouTube ads have been here for a few years, but the integration of detailed targeting and the audience attraction has only recently picked up as a solid methodology to reduce acquisition cost, increase effectiveness, and create a solid forecasting method. A lot of what we know about advertising exists here – and even better when […]
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The average person spends 2.41 hours on social media (up to 4.5 hours for gen z’s and 3.8 hours for millennials). And while we’ve all lost ourselves in the rabbit holes of scrolling Instagram and Pinterest, there are actual psychological reasons underlying why we share the content we do. This information is crucial for brands […]
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Let’s be honest, it’s been a rough year for businesses large and small, and the dust hasn’t exactly settled. With all the stress and unknowns, brands need all the help they can get, especially keeping up with engaging, quality content for their social media feeds and marketing campaigns. Fortunately, it’s now not only acceptable but also […]
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We all know that growing our social media presence is the linchpin of increasing brand awareness, traffic, and conversion rates. And I’m sure you’ve figured out that increasing your social following and engagement takes much more work than just posting at random, tagging a few folks, and calling it a day. But instead of obsessing […]
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We all know that growing our social media presence is the linchpin of increasing brand awareness, engagement, traffic, and conversion rates. And I’m sure you’ve figured out that increasing your social following and engagement takes much more work than just posting at random, tagging a few folks, and calling it a day. But instead of […]
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Ad Agency Access – Keep Your Assets Safe One of the major things that makes the life of a marketer so hard these days is that the position is constantly evolving around you. Just when you think you’ve got everything figured out, Facebook or another social network or marketing software platform comes along and sends […]
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Learning the Facebook Sales Funnel: A Must-have for FB Acquisition One of the major difficulties of selling on Facebook is that your results are only as fruitful as the focus you proactively work to make them — meaning that if you don’t understand the Facebook sales funnel and how to guide your customers through it […]
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Gamify Your Social Media and Cash in on Engagement! If you made a list of the most powerful marketing tools that you have at your disposal, “gamification” and “social media” would probably be the two entries right at the top. With that in mind, there is absolutely no reason why these two must be mutually […]
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Stop the Viral Marketing Chase and Catch it Already! For the last few years, small and medium-sized businesses have been using social media to help empower and improve their digital marketing campaigns. Sites like Facebook, Twitter, Instagram and others have been a way to generate leads, increase brand awareness, encourage customer engagement and more; the […]
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