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8 Types of Facebook Ads to Crush Your Sales Goals
  • Contest Factory
  • December 6, 2022

8 Different Types of Facebook Ads to Crush Your Sales Goals Facebook is one of the most prominent and widespread social media platforms worldwide. The way users connect with one another and form communities on Facebook makes this platform particularly effective at promoting engagement. Different types of Facebook ads provide multiple ways to promote your […]

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How to Create an Effective Social Media Plan
  • Contest Factory
  • November 2, 2022

How To Create an Effective Social Media Marketing Plan Nearly every business nowadays needs a social media presence to establish brand awareness and drive customer engagement. Whether it’s Twitter, Instagram, YouTube, or Facebook, social media channels generate billions in visitors and annual revenue for businesses in all industries. Contest Factory has some useful insights on […]

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The Ultimate Instagram Strategy Guide
  • Contest Factory
  • July 27, 2022

Instagram is the Fastest Growing Platform for SMBs Instagram is an online photo sharing app that allows users to share photos and videos with friends and followers. It was created by Kevin Systrom and Mike Krieger in 2010. Since this time, the service now boasts over 1.21 billion monthly active users worldwide, accounting for 28% […]

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2022 Top 5 Marketing Conferences
  • Contest Factory
  • April 28, 2022

Marketing conferences are making a comeback; the long-awaited reprieve from COVID is shining through.  In person conferences are starting to be acceptable to many businesses and industries; don’t get left behind this year while folks are gathering for the 1st time in two years to share successes, pivots, fails, and new best practices that have […]

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The Definitive Guide to Social Media KPIs
  • Contest Factory
  • March 15, 2022

  Social Media KPIs Explained Measuring your social success is as important as any other marketing initiative – you must know what works to determine how much to put towards this marketing initiative and investment; from people power to ad budget, you want to ensure you are striking where you need to with the proper […]

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Tech That Makes Marketing Easier
  • Contest Factory
  • February 8, 2022

The job of the marketing and advertising executive has managed to become exponentially more complicated from the days before the internet.  We used to rely solely on ad agencies with special tools and expensive access to data — now all of these have been made available in-app format because the internet has made it possible. […]

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YouTube Ads Made Easy
  • Contest Factory
  • January 19, 2022

YouTube ads have been here for a few years, but the integration of detailed targeting and the audience attraction has only recently picked up as a solid methodology to reduce acquisition cost, increase effectiveness, and create a solid forecasting method.  A lot of what we know about advertising exists here – and even better when […]

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The Psychology Behind Successful Social Media Marketing
  • Contest Factory
  • August 11, 2021

  The average person spends 2.41 hours on social media (up to 4.5 hours for gen z’s and 3.8 hours for millennials). And while we’ve all lost ourselves in the rabbit holes of scrolling Instagram and Pinterest, there are actual psychological reasons underlying why we share the content we do. This information is crucial for brands […]

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User Generated Content: Let your Fans Drive & Watch Your Biz Thrive
  • Contest Factory
  • February 16, 2021

Let’s be honest, it’s been a rough year for businesses large and small, and the dust hasn’t exactly settled. With all the stress and unknowns, brands need all the help they can get, especially keeping up with engaging, quality content for their social media feeds and marketing campaigns. Fortunately, it’s now not only acceptable but also […]

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Socialize Your Network: Bring the “Social” Back to Your Social Media
  • Contest Factory
  • January 5, 2021

We all know that growing our social media presence is the linchpin of increasing brand awareness, traffic, and conversion rates. And I’m sure you’ve figured out that increasing your social following and engagement takes much more work than just posting at random, tagging a few folks, and calling it a day. But instead of obsessing […]

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