• Contest Factory
• April 25, 2023

Facebook custom audiences are a targeting feature that allows businesses to create a specific audience based on their existing customer data. Custom audiences can be created using a variety of sources, such as email addresses, phone numbers, website visitors, and engagement with Facebook and Instagram content. By using custom audiences, businesses can deliver targeted ads […]

• Contest Factory
• April 4, 2023

Marketing has certainly been through a revolution ever since the internet hit the internet! Entrepreneurs were unleashed to dream, design, build, and market their masterpieces. Adding web 2.0 provided further mind-blowing opportunities for the technology-hungry audience growing globally. This rise of individual ability to make a name and breakthrough big brands advertising has never been […]

• Contest Factory
• April 4, 2023

Leveraging the Meta Pixel for Conversion The Meta pixel is a piece of code that can be added to a website to track user behavior and conversions on that site. It allows advertisers to track the actions of users who have interacted with their ads on Facebook and then visited their website, and to use […]

• Contest Factory
• December 6, 2022

8 Different Types of Facebook Ads to Crush Your Sales Goals Facebook is one of the most prominent and widespread social media platforms worldwide. The way users connect with one another and form communities on Facebook makes this platform particularly effective at promoting engagement. Different types of Facebook ads provide multiple ways to promote your […]

• Contest Factory
• November 2, 2022

How To Create an Effective Social Media Marketing Plan Nearly every business nowadays needs a social media presence to establish brand awareness and drive customer engagement. Whether it’s Twitter, Instagram, YouTube, or Facebook, social media channels generate billions in visitors and annual revenue for businesses in all industries. Contest Factory has some useful insights on […]

• Contest Factory
• July 27, 2022

Instagram is the Fastest Growing Platform for SMBs Instagram is an online photo sharing app that allows users to share photos and videos with friends and followers. It was created by Kevin Systrom and Mike Krieger in 2010. Since this time, the service now boasts over 1.21 billion monthly active users worldwide, accounting for 28% […]

• Contest Factory
• April 28, 2022

Marketing conferences are making a comeback; the long-awaited reprieve from COVID is shining through.  In person conferences are starting to be acceptable to many businesses and industries; don’t get left behind this year while folks are gathering for the 1st time in two years to share successes, pivots, fails, and new best practices that have […]

• Contest Factory
• March 15, 2022

  Social Media KPIs Explained Measuring your social success is as important as any other marketing initiative – you must know what works to determine how much to put towards this marketing initiative and investment; from people power to ad budget, you want to ensure you are striking where you need to with the proper […]

• Contest Factory
• February 8, 2022

The job of the marketing and advertising executive has managed to become exponentially more complicated from the days before the internet.  We used to rely solely on ad agencies with special tools and expensive access to data — now all of these have been made available in-app format because the internet has made it possible. […]

• Contest Factory
• January 19, 2022

YouTube ads have been here for a few years, but the integration of detailed targeting and the audience attraction has only recently picked up as a solid methodology to reduce acquisition cost, increase effectiveness, and create a solid forecasting method.  A lot of what we know about advertising exists here – and even better when […]