• Contest Factory
• July 6, 2023

Contest Marketing Contest marketing is quite widespread among big and small brands alike. Offering a reward for your information is more successful than you may have ever considered. There are two particular reasons for this. The first is that contest marketing provides intermittent reinforcement, which has proven to be the most psychologically motivating and addictive. […]

• Contest Factory
• April 27, 2017

On April 19, 2017, the Federal Trade Commission issued warnings to more than 90 brands and “influencers” that their social media posts should more clearly and conspicuously disclose brand connections. The warning letters follow petitions filed by consumer advocacy groups aimed at influencer advertising on Instagram. The FTC’s warning letters show that the agency is […]

• Contest Factory
• April 6, 2017

What if you offer a sweepstakes and the winner wants to receive only a portion of the prize?   Recently, a winner won a vacation for her and a travel companion. However, she did not want anyone to travel with her even though it was part of the prize she had won. Her explanation was […]

• Contest Factory
• August 23, 2016

Sweepstakes, Contests and Instant Win: Learn How to WIN Sweepstakes, contests and instant win games are excellent ways to engage your customers, build brand loyalty and gain valuable leads for your business.  While they all seem very similar, there are big differences and it is important that you choose the type of promotion that will […]

• Contest Factory
• June 8, 2016

FTC Advertising Warning: Heed or Pay NEW YORK (Legal Newsline) – Companies using social media influencers or native advertising to promote their products should pay attention to the settlement between Lord & Taylor and the Federal Trade Commission, New York attorney Adam Z. Solomon says.  FTC Advertising warnings are coming fast and sternly. “In bringing […]