Apps is short for applications, which we all know have been around since software was created. After all Microsoft Office is an application just like Word Perfect is a former application we used for word processing in 1992. Apps are the new hip term for software and have altered the colloquial definition for such software […]
Read More
eMail Platform Selection: What’s the Right Size? Every brand should have email marketing for both pre-sales, post-sales as well as transactional emails confirming the purchase and shipping. Determining which email platform is right for your brand is quite the daunting task as you see the matrix above has hundreds of options for email service providers; […]
Read More
Storytelling is powerful – beyond what you may understand. While it has become popular in marketing to use storytelling to build your brand, this is not new, just being talked about in a new light. Storytelling is as old as it gets and how we find the oldest writings on rocks to tell the stories […]
Read More
Master Omnichannel Marketing with These Tactics There are so many ways to reach your target audience these days that you need to be sure you have the optimal set of tactics aligned with your message. The entrance of omnichannel marketing tries to assimilate an order to your media strategy while maximizing impact and minimizing costs. […]
Read More
Great copywriting is the powerhouse of any marketing campaign, and when done right, can ramp up 3 times the amount of leads over other marketing hacks for 62% less cost. Great copywriting provides great content which fuels most of the marketing we do. Regardless of what your official title is, if you are creating content to […]
Read More
According to Google research, 90% of users switch between 2-4 different devices a day just to complete one task. And since the average person’s attention span hovers around 8 seconds, a customer’s path to purchase can start and end at anytime, anywhere, and on any device. This is why more businesses are switching to omnichannel marketing, to guide […]
Read More
Chatbot marketing is no longer the next best trend, it’s now the future of marketing. In fact, it’s predicted that 80% of businesses will have chatbot automation by the end of 2020. The goal of chatbots is simple, but the benefits are many- chatbots automate customer relationships, ultimately providing a way to help you stay connected with customers, […]
Read More
Like any relationship, communicating effectively with your customer is crucial for a real connection and sustained loyalty. You may have figured this out when you started marketing your first product / service and how many years of marketing / product evolutions has your brand been through since its origination? We’ve seen baby companies turn into […]
Read More
Marketing Principles Your Brand Will Thrive With In every discipline there are basic fundamentals, or principles, to follow that can help make your business more successful. Marketing principles, be it traditional or digital, is a discipline in itself. The key seven principles to follow when marketing a product or service are as follows: People, Product, […]
Read More
Content Formats that Don’t Get Scrolled Past Content marketing is undeniably popular, but at the same time it’s often so varied that many people aren’t sure where to begin. Gone are the days where content marketing simply involved writing a lengthy blog post. These days, there are a wide range of different content formats that […]
Read More
