Once your sales funnel has done its job and converted a lead into a customer, how do you encourage them to return? Customer loyalty is good for business because it is much easier to re-engage a previous customer than convert a cold lead into a first-time customer. By focusing on customer loyalty and retention, you keep […]
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How to Create a Customer Journey Map in 2022 While most companies get the strategic value of optimizing the customer experience (CX), far too few go through the process of breaking down what a good customer experience looks like from the vantage point of their actual customers. This is why the customer journey map exists […]
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Making Your Podcast Successful Through Distribution You finally took the leap. You created a podcast that you hope will contribute something unique and meaningful for the masses (or at least those in your targeted niche). And if you have not gotten your podcast off the ground yet, our friends at Forbes have the perfect guide […]
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Instagram is the Fastest Growing Platform for SMBs Instagram is an online photo sharing app that allows users to share photos and videos with friends and followers. It was created by Kevin Systrom and Mike Krieger in 2010. Since this time, the service now boasts over 1.21 billion monthly active users worldwide, accounting for 28% […]
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People remember 80% of what they hear, read, watch, and experience. Beyond that, 88% of consumers say a brand’s marketing approach has convinced them to buy. Our attention has always been limited, valuable, and scarce. But what distinguishes the present day is that technological advances have made an overwhelming amount of information available, strategically aimed […]
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Marketing conferences are making a comeback; the long-awaited reprieve from COVID is shining through. In person conferences are starting to be acceptable to many businesses and industries; don’t get left behind this year while folks are gathering for the 1st time in two years to share successes, pivots, fails, and new best practices that have […]
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This single focus fuels almost every single piece of marketing you do. Copywriting is one of the most complicated and most compensated jobs in the industry due to just how powerful words are. Words matter and advertising works. Add in that a picture is worth a thousand words and we have storytelling at its best. […]
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Apps is short for applications, which we all know have been around since software was created. After all Microsoft Office is an application just like Word Perfect is a former application we used for word processing in 1992. Apps are the new hip term for software and have altered the colloquial definition for such software […]
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eMail Platform Selection: What’s the Right Size? Every brand should have email marketing for both pre-sales, post-sales as well as transactional emails confirming the purchase and shipping. Determining which email platform is right for your brand is quite the daunting task as you see the matrix above has hundreds of options for email service providers; […]
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Storytelling is powerful – beyond what you may understand. While it has become popular in marketing to use storytelling to build your brand, this is not new, just being talked about in a new light. Storytelling is as old as it gets and how we find the oldest writings on rocks to tell the stories […]
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