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Extrinsic vs. Intrinsic Motivation in Gamification Marketing: A Short Guide
  • Contest Factory
  • January 4, 2023

Extrinsic vs. Intrinsic Motivation in Gamification Marketing: A Short Guide It’s easy to see why so many industries use gamification to market products and services online. This interactive strategy encourages user engagement while communicating vital information. To deploy a successful gamification strategy, you must consider the relationship between extrinsic vs. intrinsic motivation. Marketing specialists created […]

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7 Steps to Creating an Effective Contest Marketing Strategy
  • Contest Factory
  • June 9, 2022

Contest marketing is an effective way to promote your business, brand, product, service, or event. It’s also a great way to generate leads for your business. The reason contest marketing is so successful is due to how our brain works – gamification makes contests fun for the buyer and provides that addictive experience you feel […]

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Personalizing Your Web Experience
  • Contest Factory
  • March 15, 2022

It’s commonly accepted these days that personalization impacts your customer experience all the way to conversion.  However, we often forget just how important some of this commonly accepted knowledge is; more personalization on your website could lead to substantially increased conversion rate.  The difference between 3 personalized pages and 10 personalized pages shows an 18X […]

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Why Your Brand Needs a Sweepstake
  • Contest Factory
  • February 24, 2022

Sweepstake Marketing: The funnel before the funnel Sweepstake marketing is used for a very specific reason, and that reason only; that’s to collect names and emails.  While sweepstakes are as old as the day is long, the way we use the data is much different in today’s technology climate.  Marketers used to have to use […]

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5 Gamification Campaigns that Tipped the Scales
  • Contest Factory
  • July 10, 2018

Case Studies for Gamification that Will Make You a Believer Gamification is more than just a modern-day trend or passing fad — it may very well be one of the most important opportunities that you have access to as a marketer today. In fact, there are five core gamification campaigns from recent memory that absolutely […]

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Lead Generation & Gamification: Are Games the Key Riches?
  • Contest Factory
  • June 25, 2018

Lead Generation with Gamification:  Easier than You Think One of the most important things to understand about lead generation is that when you ask your prospects for their contact information, you’re ultimately asking them for a lot more than just a name, phone number, address, or email address. You’re also asking for something very valuable […]

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Gamify Your Social Media and Cash in on Engagement
  • Contest Factory
  • June 25, 2018

Gamify Your Social Media and Cash in on Engagement! If you made a list of the most powerful marketing tools that you have at your disposal, “gamification” and “social media” would probably be the two entries right at the top. With that in mind, there is absolutely no reason why these two must be mutually […]

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The Psychology Behind Gamification Marketing Strategies
  • Contest Factory
  • March 16, 2018

As a marketer, one of your top priorities is and will always be engagement. It isn’t enough to just get someone to SEE your product/service messaging and imagery. You want them to engage with it. Interact with it. You want it to get their brain functioning at a higher level so that you can instill […]

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Gamification: How to Spice Up Your Branding
  • Contest Factory
  • February 27, 2018

Branding Tips by Gamification Experts In today’s world, it’s often difficult to really set your brand apart from the competition. People have become saturated with advertisements and the average attention span of a person online has reached new lows. With all of this in mind, it’s time to consider an exciting new approach to branding […]

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Engage Your Customers with Gamification and You Will Have Them Lining Up for More!

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