• Contest Factory
• March 6, 2024

Why Repeat Customers Matters Customer retention is crucial for businesses as it directly impacts their long-term success and financial performance. A strong focus on customer retention can be a competitive advantage. Businesses that consistently meet and exceed customer expectations are more likely to stand out in the market and differentiate themselves from competitors. By retaining customers, […]

• Contest Factory
• February 13, 2024

Retaining Customers in a Competitive Market In the dynamic landscape of retaining customers, businesses are on a perpetual quest for strategies that not only entice customers to return but also cultivate profound and enduring connections. Below, we present a comprehensive roadmap of effective customer retention strategies that transcend mere transactions, fostering authentic loyalty. Mission-Inspired Connections […]

• Contest Factory
• February 21, 2023

Businesses of all sizes and verticals strategically use marketing to expand their reach. Today, gamification marketing and contests are becoming more and more popular to attract customers, especially through the use of virtual rewards and badges. Contest Factory’s gamification marketing services offer many solutions to common customer pain points, including the implementation of virtual badges. […]

• Contest Factory
• January 4, 2023

Extrinsic vs. Intrinsic Motivation in Gamification Marketing: A Short Guide It’s easy to see why so many industries use gamification to market products and services online. This interactive strategy encourages user engagement while communicating vital information. To deploy a successful gamification strategy, you must consider the relationship between extrinsic vs. intrinsic motivation. Marketing specialists created […]

• Contest Factory
• June 9, 2022

Contest marketing is an effective way to promote your business, brand, product, service, or event. It’s also a great way to generate leads for your business. The reason contest marketing is so successful is due to how our brain works – gamification makes contests fun for the buyer and provides that addictive experience you feel […]

• Contest Factory
• March 15, 2022

It’s commonly accepted these days that personalization impacts your customer experience all the way to conversion.  However, we often forget just how important some of this commonly accepted knowledge is; more personalization on your website could lead to substantially increased conversion rate.  The difference between 3 personalized pages and 10 personalized pages shows an 18X […]

• Contest Factory
• February 24, 2022

Sweepstake Marketing: The funnel before the funnel Sweepstake marketing is used for a very specific reason, and that reason only; that’s to collect names and emails.  While sweepstakes are as old as the day is long, the way we use the data is much different in today’s technology climate.  Marketers used to have to use […]

• Contest Factory
• July 10, 2018

Case Studies for Gamification that Will Make You a Believer Gamification is more than just a modern-day trend or passing fad — it may very well be one of the most important opportunities that you have access to as a marketer today. In fact, there are five core gamification campaigns from recent memory that absolutely […]

• Contest Factory
• June 25, 2018

Lead Generation with Gamification:  Easier than You Think One of the most important things to understand about lead generation is that when you ask your prospects for their contact information, you’re ultimately asking them for a lot more than just a name, phone number, address, or email address. You’re also asking for something very valuable […]

• Contest Factory
• June 25, 2018

Gamify Your Social Media and Cash in on Engagement! If you made a list of the most powerful marketing tools that you have at your disposal, “gamification” and “social media” would probably be the two entries right at the top. With that in mind, there is absolutely no reason why these two must be mutually […]