Split Testing Basics At its core, split testing is a simple concept that can yield very powerful results when leveraged properly. It’s a technique that allows you to test out and compare different versions of something — be it a website, an ad, a call to action or similar element — to determine which version […]
Read More
Selling on Amazon: Using the World’s Largest Store to Your Advantage Amazon is more than just the world’s largest online store — it’s the world’s largest store, period. According to one recent study, it added over one million new sellers in the last year alone. At this point, almost 50% of people who shop online […]
Read More
Conversion Rate Optimization: Watch the Digits Add Up Any seasoned eCommerce veteran can tell you that traffic volume and conversion rates are often two entirely different things. Getting people to your site is one thing, but convincing them to make a purchase is something else entirely. Therefore, if you really want to make sure that […]
Read More
Chatbots Explained Simply, Why You Need Them. A chatbot is at its core a computer program designed to mimic the types of actual conversations that humans have all the time. It works based on artificial intelligence (and in a lot of cases, via machine learning and similar techniques) to analyze the words someone uses, get […]
Read More
Marketing Funnel Optimization Strategy: The marketing funnel is an early rendition of an infographic, bringing data visualization to the science of turning prospects into loyal customers. With only a fraction of today’s population and media, it’s no wonder it was so straight-forward in the 20th century. Now fast-forward to 2018, where understanding the marketing funnel […]
Read More
