• Contest Factory
• April 25, 2023

Facebook custom audiences are a targeting feature that allows businesses to create a specific audience based on their existing customer data. Custom audiences can be created using a variety of sources, such as email addresses, phone numbers, website visitors, and engagement with Facebook and Instagram content. By using custom audiences, businesses can deliver targeted ads […]

• Contest Factory
• April 4, 2023

Leveraging the Meta Pixel for Conversion The Meta pixel is a piece of code that can be added to a website to track user behavior and conversions on that site. It allows advertisers to track the actions of users who have interacted with their ads on Facebook and then visited their website, and to use […]

• Contest Factory
• March 14, 2023

50+ eCommerce Statistics You Should Know Online sales are expected to hit $6.51 trillion this year. It is estimated that by 2040 that 95% of all commerce will occur online. Ensuring you know how to get your piece of the pie is getting even more competitive as the barriers to entry continue to lessen with […]

• Contest Factory
• September 21, 2022

How to Create a Customer Journey Map in 2022 While most companies get the strategic value of optimizing the customer experience (CX), far too few go through the process of breaking down what a good customer experience looks like from the vantage point of their actual customers. This is why the customer journey map exists […]

• Contest Factory
• March 15, 2022

It’s commonly accepted these days that personalization impacts your customer experience all the way to conversion.  However, we often forget just how important some of this commonly accepted knowledge is; more personalization on your website could lead to substantially increased conversion rate.  The difference between 3 personalized pages and 10 personalized pages shows an 18X […]

• Contest Factory
• February 24, 2022

Conversion rates are like little money multipliers — the more you learn about them, the more you will find yourself daydreaming about their increased efficiency and rolling in a pile of money.  While it is tempting to sit and calculate your win fall, you don’t have time for that – you have work to do.  […]

• Contest Factory
• September 28, 2021

Setting up your eCommerce can be overwhelming at times if you do not have experience with the many modern software options available today. From lead scoring to funnel pushers and contact management systems, it all can be a bit stressful. Let us help you start with the basics and build from there. eCommerce Platform First […]

• Contest Factory
• February 26, 2019

Split Testing Basics At its core, split testing is a simple concept that can yield very powerful results when leveraged properly. It’s a technique that allows you to test out and compare different versions of something — be it a website, an ad, a call to action or similar element — to determine which version […]

• Contest Factory
• November 20, 2018

Selling on Amazon: Using the World’s Largest Store to Your Advantage Amazon is more than just the world’s largest online store — it’s the world’s largest store, period. According to one recent study, it added over one million new sellers in the last year alone. At this point, almost 50% of people who shop online […]

• Contest Factory
• August 7, 2018

Conversion Rate Optimization: Watch the Digits Add Up Any seasoned eCommerce veteran can tell you that traffic volume and conversion rates are often two entirely different things. Getting people to your site is one thing, but convincing them to make a purchase is something else entirely. Therefore, if you really want to make sure that […]