• Contest Factory
• August 1, 2023

Capturing the Walk-in Retail Customer: Offline Conversions Learn how to optimize performance by tracking all  your performance. Learn how to track your retail or in-person leads and transactions. You will never track 100% with current legal restrictions, though tracking as much as possible will give you the best possible outcome for repeating excellent performance and […]

• Contest Factory
• May 16, 2023

What is a Funnel Page? A funnel page, also known as a landing page or a lead capture page, is a single web page that is designed to guide visitors through a specific sequence of actions, with the goal of converting them into leads or customers. The idea behind a funnel page is to create […]

• Contest Factory
• May 16, 2023

Every business needs customers, but how do you find the customers who need your product or service and convert them from potential leads into loyal customers? You need a lead funnel. Lead generation and brand awareness are two strategies at the very top of a lead funnel to draw in your target audience and keep them engaged […]

• Contest Factory
• April 12, 2022

There are so many systems and technologies available to businesses today that it’s often difficult to find your focus in the right places.  You may find yourself pouring over technology reviews for hours and deciding on your tech stack and how to implement without considering significant value propositions.  A real tech stack that meets your […]

• Contest Factory
• December 21, 2021

eMail Platform Selection: What’s the Right Size? Every brand should have email marketing for both pre-sales, post-sales as well as transactional emails confirming the purchase and shipping.  Determining which email platform is right for your brand is quite the daunting task as you see the matrix above has hundreds of options for email service providers; […]

• Contest Factory
• September 8, 2021

Master Omnichannel Marketing with These Tactics There are so many ways to reach your target audience these days that you need to be sure you have the optimal set of tactics aligned with your message. The entrance of omnichannel marketing tries to assimilate an order to your media strategy while maximizing impact and minimizing costs. […]

• Contest Factory
• May 4, 2021

Webinar marketing via online events is a powerful resource to attract, educate, and convert new clients. Research shows that just one webinar can generate over 1,000 leads! But with the growing number of online events, how do you convince interested prospects that yours is the one not-to-be-missed? Better yet, how do you create an experience that […]

• Contest Factory
• March 16, 2021

With all the hype around digital marketing, many brands have forgotten the power of direct mail. Now, with people spending more time at home, direct mail marketing is not only still relevant, but it could be the best way to reach existing customers and drive new business. In contrast to the dread people feel dealing with […]

• Contest Factory
• August 30, 2018

Direct Marketing is ALIVE and WELL Direct marketing has been around for as long as the marketing business itself, and despite what you may have heard, it’s every bit as powerful as it ever was. According to one recent study, the average direct marketing household response rate is about 5.1%. Paid search comes in at just […]