Every business needs customers, but how do you find the customers who need your product or service and convert them from potential leads into loyal customers? You need a lead funnel. Lead generation and brand awareness are two strategies at the very top of a lead funnel to draw in your target audience and keep them engaged […]
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Why Your Enterprise Business Needs Compelling Video Video marketing has become an important part of many companies’ strategies; with YouTube reporting over 2 billion videos are watched a day – no one wants to miss out on that. From product demonstrations to customer testimonials, there are plenty of reasons why this medium should be used […]
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LinkedIn Advertising: The Ultimate B2B Guide to Conversions LinkedIn Advertising is one of the most powerful tools you will use in the B2B market space. While this has been used by sales folks to troll by hand and seek out those specific C-suite titles they would like to contact, now LinkedIn has incredibly insightful marketing […]
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