Personalizing Your Web Experience
  • Contest Factory
  • March 15, 2022

It’s commonly accepted these days that personalization impacts your customer experience all the way to conversion.  However, we often forget just how important some of this commonly accepted knowledge is; more personalization on your website could lead to substantially increased conversion rate.  The difference between 3 personalized pages and 10 personalized pages shows an 18X […]

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How Artificial Intelligence is Used to Micro-Target Ad Buying
  • Contest Factory
  • March 26, 2019

In today’s data-driven thinking, even the way you advertise is changing due to Artificial Intelligence (AI). If you have ever used Google, Siri, or Alexa, you’ve already experienced Artificial Intelligence in action, because whenever you search for something online, AI is there tracking your every search. After searching, you might immediately begin receiving pop-up ads […]

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Chatbots and Business: The 2019 Forecast
  • Contest Factory
  • March 25, 2019

Artificial Intelligence (AI) has invaded our everyday lives, but it isn’t as scary as most of us thought. AI is actually making our personal lives easier. Businesses are coming up with new ideas on how to use AI to increase customer engagement, drive sales, and make processes easier through chatbots. AI-powered chatbots have seen a […]

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Marketing with AI: Know Your Customers, Optimize Campaigns
  • Contest Factory
  • March 23, 2019

Digital marketing technology has revolutionized the business world quickly in the past 5 years to help create new opportunities. If your business hasn’t yet moved toward embracing digital marketing, you might end up left behind. The basic principles of marketing, such as product messaging and placement to your target market, have not changed in the […]

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Engage Your Customers with Gamification and You Will Have Them Lining Up for More!


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