- Contest Factory
- August 4, 2020
If you are still waiting to see if Snapchat is worth adding to your marketing mix, these numbers should convince you- it’s time to snap to it!
- Active Daily Snapchat Users grew by 39 million (20%) between Q4 2019 and Q1 2020
- An average of 210 million people in the world use Snapchat every day.
- Snap Inc. reported more than 4 BILLION Snaps were created EACH DAY in Q1 2020
- Total daily time spent by Snapchatters over the age of 25 increased by 60% in Q4 2019.
- Global usage is expected to grow 14% in 2020
Snap What & Why?
Originally created as a private photo-sharing app, Snapchat now has an impressive array of ways to entertain, engage, and expand your following- from live chatting to storytelling to creating caricature-like avatars.
But what makes Snapchat so addictive is its exclusivity- posts are only available for 24 hours, which has proven to be an effective tactic for adding excitement and intrigue to marketing campaigns.
So whether you’re a small business owner or you work for a large marketing firm, this unique platform has enormous potential for reviving your image, expanding your reach, and revving up your revenue.
Here are 5 simple proven tactics to get you started!
1. Tap into the Fountain of Youth
Although older Snapchatters are on the rise, Millennials still dominate the demographic. So if you are looking to attract a younger crowd, Snapchat is your golden ticket.
In fact, Snapchat was the only digital marketing platform BACARDÍ used to successfully update its image, winning over a younger generation and re-establishing itself at the leading brand. Their “Do what moves you” campaign targeted 20-somethings in Germany, using Snapchat video ads, large events, and plenty of Always-On Filters to capture and personalize users’ favorite moments that moved them.
And Snapchat isn’t just for promoting and selling products and services. McDonald’s took advantage of Snapchat’s young demographic to promote and invigorate its hiring process, resulting in a 35% increase in application rates. Applicants were asked to snap a short video demonstrating their enthusiasm for the job, using a lens sporting their new uniform.
2. Get a Little Help from Your Friends
Recruiting a social media influencer is one of the best ways to promote your brand and solicit authentic engagement around your products and services.
Shiseido invited makeup guru, Jen Chae, to take over their account for their Snapchat debut,#DayWithJenChae. Chae funneled her fanbase to Shiseido’s channel by offering an exclusive play-by-play of her coveted morning beauty routine, featuring Shiseido’s latest products, of course.
3. Keeping it real
The raw, off-the-cuff feel of Snapchat offers companies the chance to portray themselves more authentically and offer an intimate perspective of their culture and day-to-day operations.
The New York Times came up with a brilliant way to show off the true personalities of their celebrated storytellers, giving reporters, photographers, and editors a chance to share their stories in a more creative, playful way. Snapchatters got to experience reporting from a unique behind-the-scenes vantage point and indulge in rare candid moments from private events such as the Met Gala.
4. Show your Lighter Side
Snapchat by design is meant to be a breath of fresh air- offering quirky filters, emojis, and drawing tools to make Snaps playful and fun- which gives corporate and technology companies the perfect platform to lighten things up a bit.
Cisco, for example, won over a wave of fresh, young talent with their company culture campaign, offering endearing glimpses of their more light-hearted, human side.
5. Put Yourself in the Spotlight
Research revealed that Snapchat is the go-to app for shopping and socializing.
Did you hear that? You now have your customers in the palm of your hand, because you are literally in theirs…and they are eagerly waiting to engage and promote you! All you need to do is entice them with exclusive giveaways, product releases, and time-sensitive discounts.
There’s no denying it, Snapchat has staked its claim in the world of social media. Don’t miss the chance to stake yours while there is still room to stand out. With a little guidance, a solid strategy, and a bit of creativity, your brand will be known far and wide, famous among the other successful happy Snappers.
