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What Really Works in Digital Marketing?
  • Contest Factory
  • July 9, 2015

Digital Marketing Efficacy MECLABS RESEARCH DIGEST – Volume II, Issue 4 Half of having knowledge is knowing where to find it. We don’t claim to have all the answers, but we do have a team of more than 20 people who’ve conducted primary and secondary research to help make your job a little bit easier. […]

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How a Customer Experience #fail Affects Brands
  • Contest Factory

SUMMARY: United Airlines breaks guitars.How do I know? Social media.A viral video is an anecdotal example of customer response. In this Chart of the Week, we take a look at data from 947 customers to discover how social influencers react to customer experience failures.   After you kept doing business with (FAILNAME), which of the […]

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How To Plan and Manage Crisis Communications in a Social World
  • Contest Factory

Crisis Communication in a Viral World Crisis communications is a critical component of any PR program. But social and mobile have changed how that piece operates. Offline crises spread online and vice versa. The digital divide does not exist. A press conference or release alone doesn’t suffice in today’s always connected, on-the-go world where 30 […]

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Promotional Sweepstakes: Corner Store #SHAREAHERO
  • Contest Factory
  • July 6, 2015

Promotional Sweepstakes hosted by Contest Factory Corner Store #SHAREAHERO Sweepstakes Heroes lead, heroes heal, heroes serve and heroes save lives.   Everyone knows someone that they consider to be a hero, their hero.  Those stories are meant to be shared and that’s why Corner Store wants you to share a hero in the #SHAREAHERO Sweepstakes.  Your photo […]

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Photo Contest and Sweepstakes: Gosling’s Rum – Selfie Yourself to Bermuda
  • Contest Factory

Contest and Sweepstakes by Goslings Rum Gosling’s and the Bermuda Tourism Authority [BTA] said they are “collaborating to push the potential for North American consumers to purchase two of Bermuda’s greatest exports this summer – tourism and Gosling’s Rum.”  They knew a photo contest and sweepstakes approach would lead to viral as their clientele has that […]

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